Consumer PR requires impactful narratives to break through the clutter. Our nuanced approach delivers results time and again across business categories
Consumer brands today face an interesting duality – they are necessities for most categories of buyers, and yet their being a necessity is what makes it harder to excite buyers. Instead of the traditional product-focused marketing model, what will help consumer brands stand out is a content and PR strategy that demonstrates their positive impact on people’s lives– which is why working with an experienced content and PR strategist is so crucial.
As a top-rated consumer PR agency, we design tailored communication campaigns with a focus on thought leadership, storytelling and transforming audiences into a community. We conduct diligent research to find the best media outlets for each thought leadership piece and work with journalists to ensure timely press announcements. We particularly enjoy helping legacy corporations transition to a digital-first world through suitable short-term and long-term content plans and media exposure for top-level executives. From FMCG to consumer durables, from F&B to automobiles, we’ve achieved noteworthy results for our clients across the board.