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Who We Are
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Who We Are

Ask what any PR agency actually does, strip away the jargon, and the honest answer is reputation management: shaping how the public, media and industry stakeholders see a brand before any of them have actually met it. Advertising buys attention, but it cannot buy trust, and that gap between attention and trust is exactly where Star Squared PR earns its keep.

We've spent close to a decade closing that gap for clients across India, operating as an Indian PR agency and public relations company out of Bengaluru with a growing team of industry professionals. Our client roster keeps expanding, spanning multiple industries including start-ups, technology, healthcare, BFSI and manufacturing, but the underlying job never changes: take a brand's real story and put it in front of the people, and the journalists, who decide whether anyone else believes it.

None of that works without getting the research right first. The instinct to ask before assuming still shapes how we approach work everyday. Before a single pitch goes out, our team studies the client’s industry, journalists and influencers who cover it, and the audience that needs convincing. Suffice to say we refrain from the generic press release rigmarole. We handpick every professional joining our team and most arrive with real newsroom experience, mass communication training or a marketing background—the kind of mixed pedigree that lets us see stories from a journalist's desk and a brand’s boardroom at the same time. We invest heavily in training because a media landscape that shifts so quickly punishes anyone who stops learning. With AI scaling up PR activities, we believe it's more important now to train the next generation of “seniors and decision makers” who will carry forward the unique sense of judgement that one learns by being in the thick of things.

Who we are - Team working in office
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Our Base of Operations:

Bengaluru India, with an affiliate network stretching across metro and Tier 2 cities

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Our Team:

A Proficient Team of communication professionals, backed by a content bench built largely of former journalists

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Client Roster:

A steadily expanding mix of Indian and international brands across AI, technology, manufacturing, hospitality, healthcare, BFSI, startups and more

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Operating Model:

A 360 degree PR services threads media relations, storytelling and content, crisis management, and strategic counsel into one strategy instead of treating them as separate services

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A Research-First Public Relations Firm

Most PR agencies start with a hunch. Star Squared PR started with a survey. We are a group of industry veterans and when we set out to build an agency in 2015, we did not begin by pitching clients. We began by studying the industry’s actual pain points, speaking directly to blue chip companies, scrappy startups, client-facing service firms, and the journalists, editors and sub-editors who decide what gets covered and what gets ignored. That research surfaced a stubborn, persistent gap between what journalists genuinely wanted from a brand and what most of them were actually putting out. The blueprint built to close that gap grew into Star Squared PR, a boutique PR firm, and the same instinct, ask first and never assume, still runs the agency today.

Our PR Approach

Good PR is not a magic trick or stroke of luck. It is a discipline, and Star Squared PR builds every campaign on three simple pillars: Content, Contacts and Creativity.

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Content

We know the power of stories and we build substantial ones that journalists would cover without needing a favour, and we ensure no one suffers a press release dressed up as news

Contacts

We have real, working relationships with journalists, podcasters, influencers, and editors across the country and we know which ones a client’s target audience actually reads. We know that generic distribution lists are blasts from the past and PR that works knows how to leverage contacts accurately

Creativity

We are masters of narrative building and storytelling. We come up with stories sharp enough to cut through a news cycle crowded with brands all claiming to be disruptive


Team working together in office

Layer in internal communications, crisis communications and integrated campaigns backed by strategic counsel across influencer segments, and the result is a service suite built for endurance rather than a single viral moment. That same rigour carries into Star Squared PR’s crisis management work, where tested strategies and a disciplined approach to crisis reputation management turn a bad day into a manageable one instead of one that spirals out of control.

How Star Squared PR Works

Strip away the buzzwords and the operating model and it is refreshingly straightforward. We are a bunch of senior professionals who genuinely know the media. What we are not, are account managers reading from a script, because we handle strategy and messaging for each client individually. Behind them sits a content team built largely of former journalists, people who have sat on the other side of the pitch and know exactly what makes an editor delete an email in three seconds instead of actually opening it.

Research & Analysis

We conduct thorough research on your brand, industry trends, competitor positioning, and target audience. This data-driven foundation ensures our strategies are built on real insights rather than assumptions.

Strategy Development

Based on our research, we craft a tailored PR strategy aligned with your business objectives. We identify key messages, target media outlets, and optimal timing for maximum impact.

Content Creation

Our team develops compelling content including press releases, thought leadership articles, and social media assets. Every piece is crafted to resonate with journalists and your target audience.

Media Outreach

Leveraging our extensive media relationships, we pitch your story to the right journalists and influencers. Our personalized approach ensures your narrative reaches the right audiences.

Measurement & Reporting

We track campaign performance using metrics like Ad Value Equivalent, Share of Voice, and Sentiment Analysis. Regular reports keep you informed of progress and ROI.

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Why Star Squared PR's approach delivers

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We Operate On Proof, Not Guesswork

Campaign success gets tracked through Ad Value Equivalent, Share of Voice, Top of Mind Recall, Messaging Impact and Sentiment Analysis, not just a stack of clippings

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Relentless Reporting

Weekly catch-ups to fold in new ideas or industry shifts, plus weekly, monthly and quarterly reports so a client is never left guessing where things stand

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Genuine Accountability

The leadership is actively involved with every account’s strategy and direction, rather than handing it off once the pitch is signed

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Staying Power

A meaningful share of our clients and team members have stayed for years, some since the agency’s earliest days, a kind of tenure that is rare in an industry known for constant churn.

Why Clients Trust Star Squared PR

Trust like that does not build overnight, and no algorithm can manufacture it. Star Squared PR's public relations specialists and PR consultants have spent years cultivating relationships with editors across most major media houses, the kind of access an advertising budget simply cannot purchase. Combine that access with a relentless focus on return on investment for every single campaign, and it becomes clear how the agency has grown into one of the top public relations agencies in India while remaining a trusted boutique PR firm. The work has earned recognition well beyond the client roster too: successful campaigns by our team members have been recognised at Cannes and the Big Bang Awards, the sort of independent validation that separates a genuinely award-winning PR agency from one that merely borrows the phrase.

This is a testament to our culture of curiosity, learning and driving impact in everything we touch. Whether the brief calls for sustained thought leadership, the unglamorous daily grind of media relations, or PR and crisis management when something genuinely goes wrong, Star Squared PR's industry experts return to the same foundation every time: research before assumption, strategy before tactics, and building lasting relationships with a real network of journalists, the kind of reputation-building that reflects the standards of the best PR agencies in India.

Clients trust Star Squared PR