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How a brand responds during a crisis can make or break their reputation in the media. As a leading PR agency, we leverage our expertise in dealing with crises and the strong relationships we have with journalists to ensure that your response to any crisis is timely and accurate.

A crisis can strike at any time, even to the best-prepared businesses. When it does, how the press represents it plays a major role in how public opinion will perceive the crisis. As leading PR specialists, we have nurtured lasting relationships with journalists that allow us to ensure balanced reporting of the crisis and thereby less damage to your reputation. We understand that time is of the essence when it comes to crisis communications, and we ensure that media statements go out fast enough to stem the tide of negative opinion. Most importantly, we help you handle the situation with poise and confidence, both internally and in your public statements.

 

FAQS

Find answers to your most common questions about our Public Relations services, from media outreach to campaign strategies. Explore how we can help you elevate your brand with tailored PR solutions.

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A media crisis is any situation that can attract negative press for your brand and threaten its reputation. Examples include a negative customer review that goes viral, a company social media post that is misinterpreted as offensive, or the revelation of any wrongdoing by the company or its leaders. Media crises can range from minor to major in their long-term impact.

Having a structured approach to crisis management is vital to ensure that your brand can take control of the situation and avoid long-term damage to its reputation. It is also important for reassuring your customers and stakeholders that everything is under control, and potentially avoiding legal trouble.

A crisis management plan typically includes assessing the risk, preparing an adequate response, activating the response, containing the damage, working towards recovery, and conducting a post-crisis assessment to gather learnings for the future.

At Star Squared PR, we have extensive experience with crisis management for all kinds of brands. Our first step will be to assess the situation and estimate the short-term and long-term business impact. Then, we will send out communications to the media as soon as possible so that we can take control of the situation. We will keep reviewing our approach along the way as new information comes in and share media responses as necessary. Our goal is always to safeguard the reputation of your brand and help you come through the situation as smoothly as possible.

 

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