The main components of a corporate reputation management strategy include a distinct corporate identity, transparent lines of communication with internal and external stakeholders, online reputation management, and a structured crisis response strategy.

While assessing corporate reputation may be seen as a difficult task, much of the data for doing so already exists within your business. A good place to start is by conducting a survey of your workforce and your leadership team to see how they enjoy working for the company, whether they resonate with its purposes, and so on. You can also invest in social listening tools to see what customers and other members of the public are saying about your brand online. Another option is to conduct brand awareness surveys among your current and target customers.

Our approach to corporate reputation management encompasses both technology and active analysis. We employ a variety of social listening tools to gather data on your company’s online reputation, and also stay in touch with the press to get insights on your reputation in the media. At regular intervals, we present reports to you on the status of your reputation and suggest strategies on how to maintain or enhance it.

Corporate reputation plays a significant role in how people perceive a business, and thus, how likely they are to invest their money in it. Companies with a strong reputation not only benefit from loyal customers but also enjoy higher credibility with investors. Moreover, a good corporate reputation can pave the way for partnerships and opportunities, such as government projects, that open up new sources of revenue.

Some signs that corporate reputation is at risk include a consistent drop in customer retention, an increase in employee turnover, a reduction in the number of job applications, a pattern of negative online reviews, pessimistic sentiment from investors, or unexplained drops in business revenue.

Recovering from a hit to corporate reputation can take a fair bit of time depending on how serious the crisis was. Rather than focusing on the timeline, our approach to corporate reputation management involves prioritising internal and external communication to demonstrate your company’s commitment to making things right. We help you craft a social media response plan that upholds your core corporate values and offers transparency on how you are addressing the problem. The more your public trusts that you are doing the right thing, the sooner their faith in you will be reinstated.