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Star Squared PR has worked on several key communication projects with its team of journalistic and marketing experts. With 150+ clients from India and abroad, representing virtually every category, our business footprint has rapidly expanded over the years. Given below is a snapshot of our past and present accomplishments.

News

Oberserve.AI, Zuper backer creates fund to invest in AI startups

Customer engagement software provider Zendesk, which has backed companies such as conversational intelligence company Obersve.AI field management software provider Zuper, has set up a global venture capital (VC) fund, creating an official arm to invest in early-stage artificial intelligence (AI)-first companies.

25 Jun 2024
The Mint

New Relic integrates its observability platform with NVIDIA NIM to accelerate AI adoption

New Relic, the all-in-one observability platform for every engineer, announced it is integrating its platform with NVIDIA NIM inference microservices to reduce the complexity and costs of developing, deploying, and monitoring generative AI (GenAI) apps.

25 Jun 2024
ET CIO

Tenable to acquire Eureka Security for cloud data protection

Tenable® Holdings, Inc., the Exposure Management company, today announced that it has signed a definitive agreement to acquire Eureka Security, Inc., a provider of data security posture management (DSPM) for cloud environments.Eureka Security helps security teams gain a holistic view into an organisation’s cloud data security footprint,

7 Jun 2024
ET CIO

Zendesk Expects $3 Bn in Revenue by 2027

California-based Zendesk’s generative AI game to reshape customer service began more than a year ago. Zendesk AI, the company’s core CX product, offers various LLMs-driven customer service tools and ticketing systems. Brands across the globe use it to manage customer interactions, enhance call centre efficiency,

6 Jun 2024
Analytics India

Colonial pipeline ransomware attack: Lessons for India on OT security

The Colonial Pipeline incident has illustrated that critical infrastructure is becoming a central issue for cybersecurity and that organisations must always be prepared. One of the most disruptive attacks in history, this incident changed the cybersecurity landscape forever,

3 Jun 2024
ET Government

The Best Way To Integrate CX With AI

An overwhelming majority (90%) of consumer experience (CX) leaders rate their ability to personalise customers’ experiences as excellent, but 84% of consumers say most companies could do a better job on this front. The gap widens when we look at the impact of AI (artificial intelligence) in delivering these experiences.

27 May 2024
Free Press Journal

Handling high-traffic volumes during IPL season

It’s Indian Premier League (IPL) season and millions of viewers across the country are logging onto streaming services to watch their favourite teams play. In the first six days of the season, 200 million IPL viewers flocked to streaming platforms and 73% of them digitally tuned in to watch cricket matches.

25 May 2024
Financial Express

Ethical considerations in AI-generated intellectual property

With AI increasing its influence in our day-to-day lives, it’s time to take a fresh look at the man vs machine divide and see how far the lines have blurred. AI is increasingly becoming an integral aide to activities of all kinds, including creative ones, which means that when someone submits a patent application today,

13 May 2024
Tech Circle
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