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Star Squared PR has worked on several key communication projects with its team of journalistic and marketing experts. With 150+ clients from India and abroad, representing virtually every category, our business footprint has rapidly expanded over the years. Given below is a snapshot of our past and present accomplishments.

News

Taming the cloud: How FinOps and Observability can slash your cloud costs

In today's economic climate, businesses are scrambling to cut costs wherever possible. One area ripe for optimisation is cloud spending, which has become a major budget item for many companies. The promise of cloud computing was to provide a more economical and scalable alternative to on-premises

16 Aug 2024
ET CIO

Tenable Research discovers critical vulnerabilities in Microsoft Azure’s Health Bot service

Tenable - the Exposure Management company, has disclosed that its Tenable Cloud Research Team has discovered critical vulnerabilities in the Azure Health Bot Service, that allowed access to cross-tenant resources within this service. Based on the level of access granted, it's likely that lateral moment to other resources would have been possible.

15 Aug 2024
ET CIO

Planning a get together on Independence Day? Try these exclusive recipes for your party

Independence Day celebrations: Elevate your Independence Day celebrations with these easy, flavourful recipes that showcase India’s culinary diversity. From coconut jaggery laddus to Goan Choris Pulao and Pandi Curry, these traditional and innovative dishes are perfect for any festive gathering.

13 Aug 2024
Money Control

Blogger’s park: In your face

Generative AI-powered solutions, built on large CX-specific data sets, can elevate the live shopping experience by providing support agents with all the necessary product and customer information at their fingertips to address queries in real-time. By Vasudeva Rao Munnaluri

7 Aug 2024
Financial Express

Indian AI Startups are Powered by Jugaad, Not VC Money

Unlike their US counterparts, Indian AI startups know how to run their business even without large investments. Indian AI music company Beatoven.ai recently raised $1.3 million in its pre-series A round led by Entrepreneur First and Capital 2B, bringing its total funding to $2.42 million.

1 Aug 2024
Analytics India

CX is now a core operational capability for Indian manufacturers

Business buyers today want consumer-like experiences. If they are unhappy with the experience, technology has made it very easy for them to take their business elsewhere. A manufacturer's customer journey often complex, involving multiple players and middlemen in the value chain.

29 Jul 2024
Manufacturing Today

FM Nirmala Sitharaman’s 2024 Budget has crucial role to play in India’s data sovereignty & cybersecurity

India produces over 20% of the world’s data but only has 2 per cent of the global data centres. This disparity underscores the urgent need for India to invest in more data centres to manage and secure its growing data output. Moreover, India needs to invest in its cybersecurity

22 Jul 2024
First Post

Microsoft Outage highlights: Software bug disrupts aviation in India; financial sector remains insulated, says RBI

A faulty update knocked out several Windows computers and servers around the world on July 19, sending them through a bootloop featuring a so-called blue screen of death, disrupting aviation, banking, telecommunications, hospitals, TV channels and other companies around the world.

20 Jul 2024
The Hindu