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Star Squared PR has worked on several key communication projects with its team of journalistic and marketing experts. With 150+ clients from India and abroad, representing virtually every category, our business footprint has rapidly expanded over the years. Given below is a snapshot of our past and present accomplishments.

News

How PR Can Help Brands Accelerate Electric Vehicle Adoption in India

India is in the midst of an EV revolution. The Government of India has stated that by 2030, 30% of all vehicles will be electric. This vision sets the groundwork for a monumental shift towards sustainable mobility. While government incentives are crucial, automakers and their PR strategies will make a real impact.

13 Dec 2024
Adgully

Zendesk names new President of Product, Engineering, and AI

Upadhyay joins Zendesk from Google, where he led the advertiser product portfolio and drove innovation as the leader of Google Ads, Google Analytics, DV3 SA3 and Performance Max

12 Dec 2024
ET CIO

Forget BYOD, now it is BYOAI causing concern for companies

In 2025, the Bring your Own AI (BYOAI) trend among employees will become bigger, forecasts Deel, a global payroll and compliance platform. But this could lead to friction at work. Already

11 Dec 2024
The Hindu - Business Line

How AI-driven EdTech solutions can transform India’s education landscape

When the pandemic was at its peak, the adoption of ed-tech exploded across India, as schools and colleges shut down and learning disruptions required a quick fix. As the world returned to normalcy, a worrying decline in the industry became stark; an overcrowded market with over 4,500 start-ups, a cold funding winter and increased customer acquisition costs. Giants in the industry shut down, while others resorted to mass layoffs.

8 Dec 2024
The Hindu

To be versatile or specialised: Dilemma answered

In the next five years, as the professional world evolves with technological advancements and economic shifts, graduates will step into jobs that do not yet exist. Skills considered niche even five years ago are now commonplace. With the evolution of Generative AI, 69% of global business leaders believe their workforce will need to upskill at an even faster pace

19 Nov 2024
People Matters

Bengaluru-based KOGO Launches World’s First AI Agent Store

KOGO, a Bengaluru-based AI company, has launched the world’s first AI Agent Store, offering businesses seamless access to hundreds of AI tools, agents and plugins. KOGO’s AI Store is designed as a comprehensive platform for developers, SMEs, and enterprises to adopt, deploy, and manage AI solutions with ease.

19 Nov 2024
Analytics India

Tenable forecasts data security in the cloud to take centre stage as AI adoption accelerates in 2025

As 2025 approaches, Tenable, the exposure management company, is highlighting the critical need for organisations to prioritise data security in the cloud amid the rapid rise of AI adoption. In the coming year, companies will face mounting pressure to secure AI initiatives at scale while safeguarding a growing range of data assets from cyber threats.

13 Nov 2024
Express Computer

Zendesk launches flexible pricing for customised AI journeys

Zendesk introduced their market-leading AI Dynamic Pricing Plan, a flexible pricing and usage approach designed to make AI in service more accessible and adaptable for businesses. This allows companies to adjust their investment between human agents and AI agents, providing the flexibility needed to be responsive as customer needs, business goals and market demands evolve.

12 Nov 2024
Express Computer
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