Star Squared PR is a boutique PR and communications firm that manages award-winning
campaigns for brands across industry verticals. Headquartered in Bangalore, India, we are a team
of over 20 professionals assisted by an affiliate network across metros and tier-2 cities. Star
Squared PR has a growing list of Indian and international clients across sectors like hospitality,
technology, healthcare, BFSI, start-ups, and more. Our 360-degree approach to communication
has led us to become one of the fastest-growing communication agencies in India presently.
Background
Star Squared PR was founded in 2015 when a group of industry veterans came together to find a
concrete solution to the challenges plaguing the PR industry. We began by conducting an
industry-wide survey to understand the pain points, speaking to blue-chip companies, start-ups,
client-facing service firms, journalists, editors, and sub-editors from the media. Armed with the
results, we developed a unique blueprint for a company that would bridge the gap between
journalistic expectations and a brand’s approach to communication and messaging through our
services. This evolved into the Star Squared PR that people know and trust today.
PR Approach
We believe that good PR calls for a strategy-driven approach that combines deep industry insights
with superlative writing and client collaboration. Our suite of PR offerings includes media
relations, internal communications, crisis communications, and integrated campaigns supported
by strategic counsel across influencer segments. Each of our campaigns brings together the three
C’s of media - Content, Contacts, and Creativity - and this approach, coupled with their
professional and result-oriented focus has helped forge long-standing partnerships with our
clients.
Star Squared PR has developed an operations model where senior professionals with strong
networking and media relations skills service the clients. We handle strategy and direction
individually for each client and guide them with the right kind of messaging and approach so the
brand can achieve its objectives. We are supported at the backend by an able team of content
professionals who are largely ex-journalists and have worked in various capacities in media
houses. We help the client servicing team deliver stellar pieces of content that are tailor-made for
each media platform and client segment. Star Squared PR uses a variety of methods to measure
campaign success, including Ad Value Equivalent, Share of Voice, Top of Mind Recall, Messaging
Impact, Sentiment Analysis, and so on. Weekly catch-ups with the client allow for new ideas or
industry trends to be incorporated as needed, while weekly, monthly, and quarterly reports help
to keep the client updated at all times. All activities are overlooked by the CEO of the company,
who actively participates in strategy and direction for clients.
The team at Star Squared PR consists of young and vibrant professionals who have vast
experience working with the media to deliver successful campaigns time after time. We invest
heavily in our team and in the right tools for them to excel. It is pertinent to note that most
employees of our company have been with us for many years with some remaining right from
inception. Our talent and industry expertise have helped us build meaningful relationships with
the journalistic community, including the editors of most media houses.
Our goal, ultimately, is to ensure that the clients see ROI on every campaign run by the team. Star
Squared PR is an award-winning team, and our campaigns have won recognition at Cannes and the
Big Bang Awards.
