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The growth of the Indian startup ecosystem is nothing short of phenomenal. Over the last decade, startups have developed cutting-edge tech solutions to long-standing industry problems. Their growth has enabled them to become a sector of their own that is slated to contribute as much as 5% of India’s GDP over the next three to five years. More startups join the fray every day, which makes it all the more vital for strategic PR and communication to stand out. A startup, however, cannot rely on one single strategy – it requires nuanced messaging at different stages of its growth journey, from bootstrapping to Seed fund to Series fund to maturity. And that’s where we come in.

As a leading PR Agency in Bangalore, we’re proud to have been a part of the evolution of this unique and distinctive sector. Our startup PR approach involves:

Working with media houses to establish strong relationships with our startup clients

Educating journalists about the startup’s offerings, business model and long-term vision

Developing the right ‘angle’ for startups to pitch themselves to journalists, investors and the public

Using storytelling tactics to chart the startup’s growth trajectory as it matures

Crafting short-term and long-term content strategies across channels

Identifying thought leadership placement opportunities for heightened credibility

Arranging interviews for startup founders

Designing tactical press and outreach strategies for timely impact

We have ample experience in managing fund-raise announcements in a strategic manner. Our approach is geared towards providing the brands with newsworthy and topical opportunities to articulate their narrative. The key lies in crafting the right messaging and amplifying it through connections with suited and influential journalists and media houses from across the country.

We have the expertise and the track record to articulate brand voices for startups across sectors, from SaaS to ecommerce, logistics and education. Thanks to our counsel, startups all over India and abroad have solidified their reputation at the critical early stages – an asset that helps them build a firm foundation as they grow.

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    B2B

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    We craft end-to-end campaigns to facilitate lead generation for B2B brands and place their insights in leading trade journals

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    Start-ups

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    We are particularly proud of our start-up services for upcoming brands with big goals. Our specialty lies in helping tech and ecommerce startups share their cutting-edge solutions with the world

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    Technology

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    From B2B SaaS, AR/VR to cybersecurity, we help leading tech companies stay ahead of the curve through curated thought leadership

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    Manufacturing

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    We help manufacturing and logistics brands master the online space and build credible voices as leaders

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    Healthcare

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    We craft smart, empathetic healthcare PR strategies that place the patient at the forefront. We establish our clients as thought leaders on medical information and research while staying fully compliant with all relevant laws

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    Real Estate

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    We’ve worked with numerous leaders in the design and construction space who have architected the skylines of our cities

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    Consumer

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    Consumer PR requires impactful narratives to break through the clutter. Our nuanced approach delivers results time and again across business categories

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    CSR

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    We help companies of all stripes redefine their CSR goals and strategies to have maximum impact. We work with prominent media houses to get you the coverage you need, be it for raising awareness or connecting with the right social causes

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    Retail

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    We help you stand out in the crowded retail space through smart, catchy marketing that excites the modern-day shopper

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    Hospitality

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    We’ve worked with global hotel and restaurant chains to establish them as leaders in their niche

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    Education

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    We help educational institutes around the world attract the students and media coverage they deserve

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    Entertainment

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    We work with the best creative minds in the entertainment space to get them the right audience exposure and help them stay top-of-mind