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The growth of the Indian startup ecosystem is nothing short of phenomenal. Over the last decade, startups have developed cutting-edge tech solutions to long-standing industry problems. Their growth has enabled them to become a sector of their own that is slated to contribute as much as 5% of India’s GDP over the next three to five years. More startups join the fray every day, which makes it all the more vital for strategic PR and communication to stand out. A startup, however, cannot rely on one single strategy – it requires nuanced messaging at different stages of its growth journey, from bootstrapping to Seed fund to Series fund to maturity. And that’s where we come in.

As a leading PR Agency in Bangalore, we’re proud to have been a part of the evolution of this unique and distinctive sector. Our startup PR approach involves:

Working with media houses to establish strong relationships with our startup clients

Educating journalists about the startup’s offerings, business model and long-term vision

Developing the right ‘angle’ for startups to pitch themselves to journalists, investors and the public

Using storytelling tactics to chart the startup’s growth trajectory as it matures

Crafting short-term and long-term content strategies across channels

Identifying thought leadership placement opportunities for heightened credibility

Arranging interviews for startup founders

Designing tactical press and outreach strategies for timely impact

We have ample experience in managing fund-raise announcements in a strategic manner. Our approach is geared towards providing the brands with newsworthy and topical opportunities to articulate their narrative. The key lies in crafting the right messaging and amplifying it through connections with suited and influential journalists and media houses from across the country.

We have the expertise and the track record to articulate brand voices for startups across sectors, from SaaS to ecommerce, logistics and education. Thanks to our counsel, startups all over India and abroad have solidified their reputation at the critical early stages – an asset that helps them build a firm foundation as they grow.