Why Humanising Your Brand Matters More Than Ever in an AI-Powered World
8 Oct 2025, Deya Bhattacharya
8 Oct 2025, Deya Bhattacharya
Brand humanisation and AI-generated content have taken the media world by storm, and for good reason.. With platforms like ChatGPT or Midjourney, posts and images can be crafted in seconds, while AI-powered automation enables you to get entire campaigns up and running in a fraction of the time it used to take. What this means — marketing has fundamentally changed into something that’s swift, on-demand, and able to adapt on the go to what audiences want.
And yet, this comes with its price. Already people are getting better at spotting AI-generated content and are feeling fatigued by it. This is exacerbated by the fact that most brands use the same handful of AI tools to run communication campaigns, which means that all messages — even the “personalised” ones — start to sound eerily similar. Given this, the real brand winners of the future aren’t going to be the ones who make the smartest use of AI. They’ll be the ones that offer what audiences crave the most these days — an authentic human connection.
Brand humanisation involves showing the real people and the real journeys behind the shiny public face of your brand. It entails sharing the highs with the lows, detailing honest journeys of how your products grew to where they are or how you learned by doing while serving your clients, and being transparent about the challenges you face as a business. It also involves taking a genuine stance on matters of significance when needed, rather than sharing the same canned corporate speak.
In short — to humanise your brand means to show your audience that there are real people behind the scenes working to fulfil their aspirations. The more genuine your brand presence and the more empathy you inject into your communications, the more trust you will gain amidst the mass of AI scripts.
While AI does streamline marketing activities and give you ideas as starting points, brand humanisation is not a substitute for the empathy, nuanced insights and emotional intelligence that the human touch brings. Those are what will help you build a community with your audience and win them over in ways no algorithm can. Here’s how you can get started.
You don’t have to go overboard with these strategies. Start by assessing what your current content looks like, analyse how much of it feels AI-generated and how much of your real voice shines through, and then pick one or two strategies to meaningfully execute. Be sure to regularly track performance metrics on the go — you want to assess not only your site traffic and engagement rate, but whether your audience is qualitatively more engaged with your content.
And remember that AI can still be a part of your digital strategy, and should be. Activities like scheduling, answering FAQs, and managing bookings can and should be automated to save time and resources. But the overarching goal for your brand should be brand humanisation — by sharing real stories, being vulnerable, amplifying real voices and focusing on connection above all.
At Star Squared PR, we believe that the future of excellent marketing lies in a human-first approach with technology as a useful aide. Our decades of brand building experience have taught us that authenticity is the real competitive advantage — and in a world riddled with AI voices, that holds truer than ever. Ready to start telling real stories that win you audiences for life? Reach out today to learn how we can help you craft the perfect strategy.
As you consider enhancing your brand’s authenticity, remember that strategic PR plays a pivotal role. To explore more effective PR strategies that foster brand authenticity, read our top-performing blog on this topic.
