Category Archives: insights
Decoding the success of Meesho and its skyrocketing evaluation
In its most recent funding round, Meesho raised $570 million from Fidelity and B Capital. This brings the company’s overall valuation to $4.9 billion – a more than doubling in just six months. The brainchild of two IIT grads, Meesho has been growing exponentially since its inception in late 2015 and is set to tackle […]
The New Cadbury Ad – Stoking Varied Emotions while driving Virality
It’s been just over a week since the new ad from Cadbury dropped, and it’s already creating waves of surprise and delight. Kids from the nineties remember with fondness the 1993 ad where a woman runs onto the cricket stadium to dance with joy at her partner winning a game – in the 2021 version, […]
‘The Great Resignation’ phenomenon and its impact on Industries
The latest Microsoft Work Trend Index shows that over 40% of people want to quit their jobs in 2021. This is nearly double the figure for job-changing intent two years prior, and reflects a similar survey in the UK and Ireland illustrating that 38% of workers plan to switch in the next 12 months. The […]
Have you thought about your Online Reputation?
Importance of ORM in today’s digital world In today’s digital-first world, every entity – individual or corporate – has an online identity. That identity is often what showcases credibility, be it a Facebook profile, a LinkedIn profile, comments and posts on various social media platforms or a thought leadership blog. These profiles build up gradually […]
How Diamonds are finding more ‘Sparkle’ in the Indian Wardrobe
India has always loved its finery, and jewellery is an integral part of every state’s culture and traditions. Ornaments in gold and precious stones are a hallmark of the Indian wedding and treasured over the years as family heirlooms. While the Indian woman has always enjoyed the thrill of finding the perfect accessory, the 21st-century […]