Author Archives: starsquaredpr@admin
Did Poonam Pandey and the campaign eventually achieve its objective?
By now, everyone knows that Poonam Pandey isn’t actually dead, although in the eyes of many her career might well be over. After the revelation that she faked her death to promote awareness about cervical cancer, backlash has been intense and vitriolic, and the All India Cine Workers’ Association is pushing for an FIR against […]
Firing a successful Global CEO – Sam Altman of OpenAI – Its implications in PR and lessons learnt
The decision to fire – and then rehire – Sam Altman as CEO of OpenAI within the space of a week generated considerable buzz in late November. Hundreds of employees threatened to leave unless Mr Altman was reinstated, and many questions were raised about the decision- making process at the company behind ChatGPT. As things […]
PR as a catalyst for growth among E-commerce brands
E-commerce in India is a massive market. In 2023 alone, the industry reached $60 Bn in revenue with a 22% growth rate. Home to 780 million internet users and 350 million digital payments users, India is a big growth market for e-commerce brands. With growing impetus from the government and its policies to curb industry […]
Marketing Lessons from the Cricket World Cup
Public expectations were massive for the men in blue this year. As the hosts of the Cricket World Cup, India had the coveted home field advantage, and critics and fans alike agreed that this was the best line-up the cricket team had in a long time. And yet, after an undefeated run of ten games […]
How to keep PR teams motivated in a stressful environment
The PR life is a highly rewarding one, but there’s no denying it’s a tough job. Long hours and tight deadlines are often the order of the day, and keeping abreast of industry trends for a broad portfolio of clients is its own challenge. The profession demands a lot as resources have an additional layer […]