Author Archives: starsquaredpr@admin
Why India Is Poised To Become A Global Hub For The EV Ecosystem
According to a recent estimate, sales of electric vehicles (EVs) in India are expected to hit 10 million per year by 2030. The domestic market value is also predicted to reach $113.99 by 2029 — a significant increase given that the value was only $3.21 billion in 2022. There is, however, an even bigger trend […]
The Role of Outdoor Media in PR
Can an Outdoor campaign complement PR? Read on to understand how the two forums can prompt virality A recent Google campaign in India eschewed the usual social media platforms and went for an unorthodox approach. Google set up billboards all over Delhi and Mumbai with brightly coloured creatives around the theme of “Yeh Kisne Dhoonda?” […]
Virality in PR: How To Make Your Next Campaign Your Most Shareable Yet
In early 2024, influencer Hailey Bieber released a seemingly simple product that sold out almost immediately — the lip balm iPhone case, which featured a slot at the back designed to securely hold a tube of her makeup brand’s lip balm. The product spoke to a simple yet powerful need — a way to keep […]
PR vs Advertising: What’s The Difference?
Every platform we access today is inundated with promotional content. From influencer reels to website ads to press releases, it seems like everything we consume is selling something. And to a large extent, this is inevitable — given how many brands there are, it’s vital to invest in content that’s tailored to captivate your audience […]
Why Visuals Are a Core Component of PR Marketing
Effective PR marketing is contingent on having a clear message to convey — the more compelling the message, the more likely it is to resonate with readers, and the greater the chances that the piece will be picked up by media outlets. Conveying this message, of course, calls for excellent copywriting skills — but did […]