Category Archives: insights

How the mega cricket extravaganza never fails to surprise When it comes to cricket, we Indians are born to celebrate. And since 2008, we’ve had an annual two-month-long reason to celebrate even harder. The Indian Premier League (IPL) pits celebrity-owned state teams against each other in a tournament that has fast become an all-round extravaganza […]

Rarely a week goes by that one doesn’t hear about something Elon Musk has said or done. Entrepreneur, multi-billionaire and visionary, the South African-born Musk has been making waves for over three decades now. Today, Tesla and SpaceX are as much household names as Coke and Xerox – even if they aren’t quite as affordable […]

Being an heiress to a family legacy is never easy. Especially when the family in question is the Kardashians. No surprise, therefore, that media scrutiny was sky-high when Kylie Jenner launched Kylie Cosmetics in 2016, at the young age of 19. What no one expected, however, was just how much of a phenomenon the brand […]

Today’s consumers have a plethora of options when it comes to seeking lifestyle inspiration. Social media has made it easy for big magazines and up-and-coming brands alike to connect with audiences around the world and showcase the best of what they have. Star Squared PR, India’s leading lifestyle PR firm decodes the intricacies of this […]

As the pandemic lingers and continues to hold the world in its clutch, companies across the board are forced to adapt to the new normal and change how they do business and communicate with their audiences. Star Squared PR a leading digital PR agency weighs in on the pros and cons of engaging with the […]