Category Archives: insights

The manufacturing space in India has traditionally taken a ‘product-first’ approach, in that most manufacturers focus on making their product work without investing too much in the marketing side of things. While good products can and should speak for themselves, the challenge today isn’t developing the best product – it’s developing the best-knownproduct. And that’s […]

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It’s a well-known fact that good PR can shape not only public opinion, but public decisions. This is especially true in the case of healthcare, where much of the population relies on publicly available material to educate themselves. Given that doctors and clinics cannot advertise themselves, unlike most consumer services, they must rely on healthcare […]

Who wouldn’t want to be known as a thought leader in their field? Customers automatically trust people they regard as a go-to authority, and brands can greatly benefit from the credibility that an authority figure adds to their team. Becoming a thought leader, however, entails much more than sharing the occasional LinkedIn post about productivity. […]

So you’re considering a career in public relations. Excellent! You’ll be working on building stronger relationships between your client and their audience and solidifying their media presence across multiple outlets. When you look up PR careers online, however, you’re likely to come across a lot of misconceptions about what we do. Including ‘PR is a […]