Category Archives: insights

Life in the digital age has its benefits, but one of the side effects is the constant bombardment of information. Particularly over the last two years, all the updates about new Covid variants and lockdown restrictions have wearied even avid phone users of looking at their screens. While as individuals we may put away our […]

As the new year rolls around, you’re probably chalking up goals and plans for how to be a better PR writer. The biggest part of this, naturally, is writing more and writing smartly. Many writers will say that reading isn’t as important as honing your writing skills through practice – and sure, practical experience has […]

Copywriting is tough in general, but PR writing requires a special kind of panache. With thousands of news items competing for attention at any given point, PR writing of any kind needs to be versatile, engaging and memorable to stand out. When the average person thinks of PR copy, it’s likely the press release that […]

In its most recent funding round, Meesho raised $570 million from Fidelity and B Capital. This brings the company’s overall valuation to $4.9 billion – a more than doubling in just six months. The brainchild of two IIT grads, Meesho has been growing exponentially since its inception in late 2015 and is set to tackle […]

It’s been just over a week since the new ad from Cadbury dropped, and it’s already creating waves of surprise and delight. Kids from the nineties remember with fondness the 1993 ad where a woman runs onto the cricket stadium to dance with joy at her partner winning a game – in the 2021 version, […]