Category Archives: insights

With advances in technology the public’s attention drifted from radios, newspapers and televisions to computers and smart phone; advertising capital followed them from one medium to the next. The Internet burst into our lives and soon turned into the most popular mode of communication; at last count 3.2 billion people globally today have access to […]

Public relations today is no longer limited to just stories in print and audio visual media, as the power balance between consumers and brands has shifted drastically in recent years. Forbes has explained this change very succinctly in an article on modern day consumers, “The customers’ voice has always been a powerful influencer in marketing […]

To say social media has transformed our lives would be an understatement. Having a Facebook or Twitter profile is no longer a nice-to-have element; social media is much more than tracking down your high school crush or a long-lost cousin. Social media is an effective marketing and communication tool. Every brand’s strategy includes social media. […]

It’s now well established that every business has some sort of content sharing strategy in place. It could be sharing videos or gifs on a social media platform or posting articles on the company blog. It is also now well acknowledged by brands and content marketers alike that the kind of content you post should […]

Improvisational theatre or comedy, better known as improv, has for long been a popular performance art form in the United States, and Europe. It is emerging as a much-sought after form in India too. The explosion of online video, and growing YouTube consumption, apart from proliferation of social media platforms are some factors that have […]