Category Archives: insights
Content Writing Skills required in PR
Copywriting is tough in general, but PR writing requires a special kind of panache. With thousands of news items, social feeds, and digital notifications competing for attention at any given second, PR writing needs to be versatile, engaging, and memorable to stand out. When the average person thinks of PR copy, a traditional press release […]
Decoding the success of Meesho and its skyrocketing evaluation
Meesho’s growth trajectory has completely rewritten the e-commerce playbook in India. What started as an innovative idea by two IIT graduates has matured into a dominant marketplace powerhouse, going toe-to-toe with global behemoths like Amazon and Walmart-owned Flipkart. After consistently scaling its operations, achieving profitability, and driving its valuation to new heights on its path […]
The New Cadbury Ad – Stoking Varied Emotions while driving Virality
It’s been just over a week since the new ad from Cadbury dropped, and it’s already creating waves of surprise and delight. Kids from the nineties remember with fondness the 1993 ad where a woman runs onto the cricket stadium to dance with joy at her partner winning a game – in the 2021 version, […]
‘The Great Resignation’ phenomenon and its impact on Industries
A few years ago, the global job market faced an unprecedented shakeup. Dubbed “The Great Resignation,” data initially showed that over 40% of people wanted to quit their jobs, with intent-to-leave numbers among Gen Z professionals soaring as high as 56% to 77% across major global surveys. It was a worldwide movement toward new opportunities, […]
Have you thought about your Online Reputation?
Importance of ORM in today’s digital world In today’s digital-first world, every entity – individual or corporate – has an online identity. That identity is often what showcases credibility, be it a Facebook profile, a LinkedIn profile, comments and posts on various social media platforms or a thought leadership blog. These profiles build up gradually […]