Category Archives: insights

Meesho’s growth trajectory has completely rewritten the e-commerce playbook in India. What started as an innovative idea by two IIT graduates has matured into a dominant marketplace powerhouse, going toe-to-toe with global behemoths like Amazon and Walmart-owned Flipkart. After consistently scaling its operations, achieving profitability, and driving its valuation to new heights on its path […]

It’s been just over a week since the new ad from Cadbury dropped, and it’s already creating waves of surprise and delight. Kids from the nineties remember with fondness the 1993 ad where a woman runs onto the cricket stadium to dance with joy at her partner winning a game – in the 2021 version, […]

A few years ago, the global job market faced an unprecedented shakeup. Dubbed “The Great Resignation,” data initially showed that over 40% of people wanted to quit their jobs, with intent-to-leave numbers among Gen Z professionals soaring as high as 56% to 77% across major global surveys. It was a worldwide movement toward new opportunities, […]

Importance of ORM in today’s digital world In today’s digital-first world, every entity – individual or corporate – has an online identity. That identity is often what showcases credibility, be it a Facebook profile, a LinkedIn profile, comments and posts on various social media platforms or a thought leadership blog. These profiles build up gradually […]

India has always loved its finery, and jewellery is an integral part of every state’s culture and traditions. Ornaments in gold and precious stones are a hallmark of the Indian wedding and treasured over the years as family heirlooms. While the Indian woman has always enjoyed the thrill of finding the perfect accessory, the 21st-century […]