Category Archives: insights
How Leaders communicate bad news
No one likes to be the bearer of bad news. And yet as a leader, there will be times when you’ll have the unpleasant duty of sharing news your audience doesn’t want to hear. Perhaps you had a factory strike on account of which your clients’ shipments will be delayed by some months. Or perhaps […]
How brands can fight Media Fatigue in todays cluttered Media space
Life in the digital age has its benefits, but one of the side effects is the constant bombardment of information. Particularly over the last two years, all the updates about new Covid variants and lockdown restrictions have wearied even avid phone users of looking at their screens. While as individuals we may put away our […]
The 5 Best Books for Upping your PR Game
As the new year rolls around, you’re probably chalking up goals and plans for how to be a better PR writer. The biggest part of this, naturally, is writing more and writing smartly. Many writers will say that reading isn’t as important as honing your writing skills through practice – and sure, practical experience has […]
Content Writing Skills required in PR
Copywriting is tough in general, but PR writing requires a special kind of panache. With thousands of news items, social feeds, and digital notifications competing for attention at any given second, PR writing needs to be versatile, engaging, and memorable to stand out. When the average person thinks of PR copy, a traditional press release […]
Decoding the success of Meesho and its skyrocketing evaluation
Meesho’s growth trajectory has completely rewritten the e-commerce playbook in India. What started as an innovative idea by two IIT graduates has matured into a dominant marketplace powerhouse, going toe-to-toe with global behemoths like Amazon and Walmart-owned Flipkart. After consistently scaling its operations, achieving profitability, and driving its valuation to new heights on its path […]