Category Archives: insights
What’s your Content Strategy?
It’s now well established that every business has some sort of content sharing strategy in place. It could be sharing videos or gifs on a social media platform or posting articles on the company blog. It is also now well acknowledged by brands and content marketers alike that the kind of content you post should […]
Improv as an Art and lessons for PR
Improvisational theatre or comedy, better known as improv, has for long been a popular performance art form in the United States, and Europe. It is emerging as a much-sought after form in India too. The explosion of online video, and growing YouTube consumption, apart from proliferation of social media platforms are some factors that have […]
Build your Online Reputation with the right Key Words
The internet and its all-encompassing role is a phenomenon that has taken the world by storm in recent years and is now shaping the way we do things and even conduct businesses. Key word marketing or SEO is a fallout of the growing role of the internet in new age marketing. Picture this, anyone who […]
The Thomas Cook collapse – News that shook the Global business world back to reality
Monday was a shocker for tourists across the world who had booked their travels via Thomas Cook, the travel firm. The British firm went bankrupt and had entered liquidation, leaving 1,50,000 customers stranded across 53 destinations all over the world. What’s more, over 20,000 employees were suddenly facing a bleak future. The British government had […]
How fake news is affecting consumer outlook towards brands
The arrival of digital media platforms has opened newer avenues for communication and sharing of news. However, this easy access and widespread reach has also come across as a double-edged-sword leveraged regularly by fake news peddlers. With more than 450 million users, India has one of the largest population of Internet users in the world. […]