Category Archives: insights
Why you should bank on insights for your next PR campaign
Building conversations and crafting stories are at the heart of all communication. When the food delivery platform, Swiggy, turned five, it told us several stories on its blog. Of its biggest loyalist, a man from Bengaluru, who ordered over 17,900 times. Of biryani beating the dosae to get the most ordered dish tag. Of coffee […]
FaceApp’s mushrooming popularity and Data Privacy concerns
Possibilities. What will I look like a few years from now? What if I were a few years younger? If I belonged to the opposite gender? How many of us have resisted the temptation to somehow get a sneak peek into the future or our other selves? It is this temptation that apps like the […]
Lessons from the Zomato Crisis and why New Age Brands and Startups need to Look before they Leap
Social media platforms are a great way for brands to be at their creative best and engage with their audiences. But this engagement involves a customer, happy or aggrieved as well. It often takes one angry tweet or one malicious statement to cause damage. Here lies the challenge for PR crisis managers. A recent example […]
Email Etiquette in Media Relations: Can we Expect Journalists to Respond to Every Mail
At a recent media event, a leading journalist was talking about how even after spending almost two decades in the media sphere, he is still unsure about the best approach to respond to pitch mails from the different PR agencies and companies. Most journalists face this dilemma. Should their responses to the pitch mails be […]
The Importance of Email in Public Relations and what Journalists Expect
“Communication works for those who work at it” – John Powell A reporter with one of the largest Indian dailies received an email with the subject line, ‘Famous Person’s Quotes’. Occupied with a looming deadline, the journalist did not open the email, and continued reaching out to a few Public Relations executives, for a quote […]