Category Archives: insights

Influencer marketing is an approach based on the belief that target audiences will enhance their brand engagement ‘influenced’ by the recommendation of a blogger, vlogger, celebrity, journalist or industry expert. It combines the traditional idea of celebrity endorsements with the modern-day marketing techniques – using social media as an effective tool. The only difference is […]

Content marketing is a digital marketing branch fast gaining in popularity across every sector. The marketing strategy comprises the creation, publication and distribution of suitable and valuable content to attract, inform and engage target audiences. In order of performance, content is created in the form of blogs, videos, infographics, case studies, e-books, white papers, and […]

Customer Experience is the buzzword today, especially in the era of the internet. Marketers are struggling to keep pace with the ever evolving customer against the backdrop of emerging technologies. But have you ever pondered about the wealth of insights that one can garner about the Indian customer by simply observing the grandiosely ceremonial Indian […]

In the words of former Presidential speech writer James Humes “The art of communication is the language of leadership”. If you reflect on it, this line holds so much meaning in every aspect of our lives. In fact, I think the importance of communication has grown manifold in recent years with the explosion of media […]

Gradually yet steadily, technology has taken over all aspects of our life. And the financial services sector is no exception. Financial Services spanning investments, lending and management of assets are a fundamental part of fund management for individuals as well as corporations. One of the nuances of this sector is the volatility associated with it […]