Category Archives: insights

Areas of business study such as sales, marketing, production, and distribution offer clear data about its growth and performance leaving limited margin for error. In other words, they are measurable. Public relations (PR) on the other hand, presents a different ball game. It has no qualified unit of measurement, considering its main outcome is ‘credibility’. […]

Public Relations is also considered the fine art of building of word of mouth. And word of mouth is arguably one of the most effective and credible tools of communication in the modern world. Picture this, imagine seeing an advertisement for a car amidst a clutter of other brands and messages as opposed to a […]

Popularity, fame and having your name sought after is a euphoric experience. No doubt being acelebrity opens a lot of doors, smoothens lots of paths that are otherwise treacherous for an ordinary man. However being famous comes with a fair share of challenges. For starters you can kiss any sort of privacy in the public […]

Influencer marketing is an approach based on the belief that target audiences will enhance their brand engagement ‘influenced’ by the recommendation of a blogger, vlogger, celebrity, journalist or industry expert. It combines the traditional idea of celebrity endorsements with the modern-day marketing techniques – using social media as an effective tool. The only difference is […]

Content marketing is a digital marketing branch fast gaining in popularity across every sector. The marketing strategy comprises the creation, publication and distribution of suitable and valuable content to attract, inform and engage target audiences. In order of performance, content is created in the form of blogs, videos, infographics, case studies, e-books, white papers, and […]