Category Archives: insights
Mastering the Art of Managing Media Interviews
Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid anything inadvertent or ‘off the record’ to slip out. Typically the PR agency will step in and help them prepare adequately to avoid any misadventures. However, in reality it is […]
The rise and rise of ORM or Online Reputation Management
Gone are the days when just word of mouth and print media coverage were the custodians of reputation management. Rewind back to 60 or 70 odd years and try to picture the challenges that one would have had to build a credible reputation. Let’s look at the Independence struggle in India and how our freedom […]
Fake Media is the number one pet peeve of Donald Trump! Is this phenomenon real?
Trump has been going to town in the first month of his Presidency by literally taking the bull by its horns – The Bull being none other than the Fourth Estate. Now truth be told, you don’t need wise men to tell you how bad an idea it is,considering you are representing the most powerful […]
5 Quintessential skills for a PR Professional to embrace this Profession
Is Public Relations similar to Guest Relations? Does it suit my skills? Is it similar to advertising? Is the PR profession more suited for women? These are fundamental questions that I have often come across in my interactions with students over the years. Even though the Communications and PR sector has rapidly evolved and is […]
Can you Survive without Social Media in your Marketing Mix?
Today social media networking has become an integral part of an average person’s lifestyle. The world is also fast moving towards becoming a digital society in all aspects. Social media is the ultimate equalizer. It gives a voice and a platform to anyone who is willing to engage online. Although social media is a relatively […]