Category Archives: insights

Every business manager is constantly on the lookout for new avenues of promoting their brand among its stakeholders. However in a vast country like India, PR is often ignored as an option for branding. This is typically because of the limited knowledge with respect to this engaging and effective platform. While in reality, brands that […]

India, with a workforce of around 480 million is once again poised to be one of the fastest developing nations in the world. LPG (Liberalization Privatization and Globalization) was introduced in 1991 to bring about reforms in the industrial, trade and financial sector to improve the country’s economy. The government opted to abolish the “License […]

Industry Conferences typically offer participants a mixed bag of opportunities, but also has the potential to draw you towards overindulgence easily. Keeping this in mind, it is not recommended to attend such events without a game plan as every event is distinctive and has something unique to offer. This is because the steady flow of […]

Artificial Intelligence is a hot topic today and there is a lot of rhetoric about this phenomenon regarding its impact on companies, their culture and its people. In fact, this has led to substantial speculation further leading to frustration with regards to the possible loss of jobs and careers due to this phenomenon. There is […]

Murphys law works and how it played it out in our company. The article is also a lesson for product companies in India who should work at improving their customer support strategies in order to retain customers. This situation in reality has resulted in our company stopping all future purchases from this laptop brand due […]