Category Archives: insights
Social media and its all-pervasive impact on our lives
Meeting people out for lunch can be such a farce these days, be it with your old friend or your colleague, since most are constantly preoccupied with their smart phones. Every attempt at a conversation is just met with a little “inattentive” look to make us feel we are still there for lunch! If you […]
Digital Marketing – A world of opportunity for Marketers!
Digital Marketing has taken the world by storm in recent years and is synchronous with today’s generation of marketers. In stark contrast its definition for those representing the old school of thought is probably that it is something that children engage with on the internet. In reality any marketing related activity done over the internet […]
My Startup Idea – ‘This is for any Entrepreneur to take forward and build’
Try your hand at different jobs for a day While I run a boutique PR firm catering to a host of SME’s, my personal experience in working with several startups in various stages of growth has gotten me thinking of my very own startup idea. The startup revolution which we all are familiar with today, […]
Indian Curry in Rio 2016
The curtains have come down on the Rio Olympics 2016. I believe it has left each of us grappling with mixed feelings about India’s performance in this global event. There were no doubt distinct high lights to savor this year as well. The women saved the day yet again metaphorically and literally and barely at […]
The AR and Pokemon Go phenomenon and its impact on Startups and Industry
Welcome to the world of Augmented Reality! Screams the new game craze to hit the world. Pokémon Go within a few days of its launch in this current month of July of 2016 has taken the gaming world by storm. Don’t be surprised if you have come across headlines like these over the past few […]