Category Archives: insights

The curtains have come down on the Rio Olympics 2016. I believe it has left each of us grappling with mixed feelings about India’s performance in this global event. There were no doubt distinct high lights to savor this year as well. The women saved the day yet again metaphorically and literally and barely at […]

Welcome to the world of Augmented Reality! Screams the new game craze to hit the world. Pokémon Go within a few days of its launch in this current month of July of 2016 has taken the gaming world by storm. Don’t be surprised if you have come across headlines like these over the past few […]

Any growing company will have a robust media relations programme in place aiding its journey in brand building. Media Relations is nothing but the process of engaging with the media to establish an image for the company and its various offerings. At Star Squared PR we champion the cause of ‘media relations’. Having worked with […]

Ever since I was introduced to ‘The Game of Thrones’ saga by my good friends, I have been swiftly yet smoothly drawn into this global entertainment phenomenon. I use the word phenomenon since it has taken the world by storm in the last 5 years, resulting in never ending debates and discussion around it. When […]

Is the general argument that Indian Startups are largely me-too concepts of Startups from the West true? This has been a topic of debate ever since the coming of age of the Indian Startup industry. While Pundits and Evangelists have mixed views that range from for and against, the answer is quite clear; we are […]