Category Archives: insights
PR for Small Businesses in India
According to the ‘’Small and Medium Business Chamber of India’, in our country this sector currently has over 36 million units providing employment to over 80 million people across the country. The Sector boasts of more than 6,000 products that in turn contribute to 8% of the GDP while contributing 45% to the manufacturing output […]
How can Startups handle Layoffs effectively?
We are operating under the reality of a transitioning economy swathed by challenges. Startups probably bear the brunt of it the most in trying to adapt and keep pace with the industry. Making adjustments to a fast growing business is today common place to course correct and to rectify its focus areas for growth. Such […]
Are your CSR efforts making a difference to Society?
Corporate Social Responsibility is today a norm practiced in all developed economies around the world. Such efforts are also supported by the governments in a bid to encourage more participation in such campaigns. However the question repeatedly being asked with regards to CSR is about the sincerity and the intent in the efforts. In a […]
The current Generation of founders and generations
It was not too long ago, probably a decade or so when one used to observe Business Head’s, CEO’s and Founders featured in business media with their respective age being quoted next to their snapshots or quotes. Media reports from the 90’s will suggest that 50 was then considered to be the most appropriate age […]
How do I make my campaign or idea go viral among Prosumers?
This is easily the most commonly asked question in marketing forums and discussions the world over. Ask any CEO of a B2C company and he will confess that he spends substantial time pondering over this problem. This is also a definitive inclusion in most communication briefs that cater to product marketing. Virality of concepts and […]