Category Archives: insights
Virality in PR: How To Make Your Next Campaign Your Most Shareable Yet
In early 2024, influencer Hailey Bieber released a seemingly simple product that sold out almost immediately — the lip balm iPhone case, which featured a slot at the back designed to securely hold a tube of her makeup brand’s lip balm. The product spoke to a simple yet powerful need — a way to keep […]
PR vs Advertising: What’s The Difference?
Every platform we access today is inundated with promotional content. From influencer reels to website ads to press releases, it seems like everything we consume is selling something. And to a large extent, this is inevitable — given how many brands there are, it’s vital to invest in content that’s tailored to captivate your audience […]
Why Visuals Are a Core Component of PR Marketing
Effective PR marketing is contingent on having a clear message to convey — the more compelling the message, the more likely it is to resonate with readers, and the greater the chances that the piece will be picked up by media outlets. Conveying this message, of course, calls for excellent copywriting skills — but did […]
6 Tips to Optimise Your Media Interactions as a C-Suite Executive
For many C-suite executives or founding members, media interactions are a part and parcel of their duties as company spokespeople. As leaders and visionaries, they are ideally positioned to tell the story of what the company has been doing and where it is going — but how do you make sure they’re equipped to handle […]
How To Craft A Press Announcement For A New CEO
A change in CEO is big news for your client company and something that stakeholders will definitely want to know about. And the best way to do so is by crafting a dedicated press release highlighting the change and mentioning all relevant details. Of course, not all changes in leadership happen under ideal circumstances, and […]