Category Archives: insights

Who wouldn’t want to be known as a thought leader in their field? Customers automatically trust people they regard as a go-to authority, and brands can greatly benefit from the credibility that an authority figure adds to their team. Becoming a thought leader, however, entails much more than sharing the occasional LinkedIn post about productivity. […]

So you’re considering a career in public relations. Excellent! You’ll be working on building stronger relationships between your client and their audience and solidifying their media presence across multiple outlets. When you look up PR careers online, however, you’re likely to come across a lot of misconceptions about what we do. Including ‘PR is a […]

Public relations is a multibillion-dollar industry, and for good reason. Most brands want to work with professionals who can boost their public image and give them the right kind of press. That being said, there’s still a lot of misunderstanding about how PR works. Is it basically journalism? Do PR agencies handle social media? Does […]

If the words ‘PR crisis’ send a shiver down your spine, you’re not alone. When something major threatens a company, be it a slew of customer complaints or a serious executive mistake, the PR wing has the unenviable task of weathering negative public opinion that could potentially have a permanent impact. Crisis management doesn’t have […]

Social media is a highly saturated space, and being original is essential for you to make a mark and build a loyal audience. However, when you’re running an official company account, you can’t just hand over control to an intern and say ‘go crazy’. From house style guidelines to specific dos and don’ts, every company […]