Category Archives: insights

Whether you’re trying your hand at PR copy for the first time or have been in the game for years, a big part of your writing routine is bound to involve press releases. Essentially, a press release is an official statement related to a specific update that an organisation wants to share with the outside […]

No one likes to be the bearer of bad news. And yet as a leader, there will be times when you’ll have the unpleasant duty of sharing news your audience doesn’t want to hear. Perhaps you had a factory strike on account of which your clients’ shipments will be delayed by some months. Or perhaps […]

Life in the digital age has its benefits, but one of the side effects is the constant bombardment of information. Particularly over the last two years, all the updates about new Covid variants and lockdown restrictions have wearied even avid phone users of looking at their screens. While as individuals we may put away our […]

As the new year rolls around, you’re probably chalking up goals and plans for how to be a better PR writer. The biggest part of this, naturally, is writing more and writing smartly. Many writers will say that reading isn’t as important as honing your writing skills through practice – and sure, practical experience has […]

Copywriting is tough in general, but PR writing requires a special kind of panache. With thousands of news items competing for attention at any given point, PR writing of any kind needs to be versatile, engaging and memorable to stand out. When the average person thinks of PR copy, it’s likely the press release that […]