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Star Squared PR has worked on several key communication projects with its team of journalistic and marketing experts. With 150+ clients from India and abroad, representing virtually every category, our business footprint has rapidly expanded over the years. Given below is a snapshot of our past and present accomplishments.


Economic Times CIO

71% of business leaders are rethinking the entire customer experience: Report The latest Zendesk research signals a dramatic shift in expectations, as immersive CX is the new way to win and keep customers

23 Jan 2023
CIO Economic Times

Legal GRC platform Exterro acquires e-discovery provider Zapproved

This acquisition is the latest step in furthering Exterro’s vision to empower customers to proactively and defensibly manage their legal governance, risk and compliance obligations. Exterro a leading provider of Legal Governance, Risk and Compliance (GRC)

21 Jan 2023
Cio Economic Times

What makes customers switch to competitors? 4 in 5 say its bad customer experience in a Zendesk survey

A good customer experience is key to any business’ survival and growth, and 87% of the business leaders in India are keen on making improvements in this area. However, customers in India don’t hesitate in switching to competitors after multiple

19 Jan 2023
Business Insider

92% of Indian business leaders say optimal CX is immersive: Zendesk report

Customer experience is becoming a bigger priority for Indian enterprises as per Zendesk’s 2023 CX Trends report. Already subscribed? Restore Purchase Want to read the full story? Well, this is exclusively available for our ET Prime Members.

19 Jan 2023
Economic Times

Immersive experience fast emerging as a key customer retention tool

Immersive Customer Experiences (CX) are fast emerging as key differentiators for brands to stay competitive and help ensure customers remain loyal, according to a trend report released by Zendesk, Inc An immersive experience is an amalgamation

19 Jan 2023
The Hindu

The Times of India

Turning the wheels of innovation for a smarter, sustainable future Globally, 57% of businesses in the automotive industry deployed sustainable initiatives in 2019 following directives such as The European Green Deal and Paris Agreement. It also helped

12 Jan 2023
Times of India

Business Standard

92% of Indian business leaders find optimal CX immersive: Report About 92 per cent of Indian business leaders believe that the optimal customer experience (CX) is immersive and integrates naturally into what customers are doing, a new report has shown

11 Jan 2023
Business Standard

Experts speak on Tech Trends 2023

As part of our monthly roundup segment, we spoke to leading CIOs, CTOs, and tech leaders to better understand the ever changing tech landscape as we step into 2023, interesting industry and market trends, and novel tech leadership strategies

6 Jan 2023
CIO Economic Times