Category Archives: insights
Digital Media Strategy: Planning PR and Content Across Channels
A digital media strategy gives PR and content teams a shared plan for where a brand shows up online and why. Without one, press coverage, social posts and website content often move in separate directions, and messages lose consistency across channels. This article explains what a digital media strategy covers, why it matters for PR […]
How to get your brand cited by Claude, ChatGPT, Gemini and AI search
Getting a brand cited by ChatGPT, Gemini, Cluade and Google’s AI Overviews depends on three conditions. AI citation happenswhen a brand appears across credible third-party sources, its own pages are technically retrievable and clearly structured and the information in those pages is specific enough for a model to lift and attribute. Generative engines read the web, […]
Why Sector Fluency Beats Agency Size in Public Relations
I was recently on a call with the Global Head of Media Relations for a multinational manufacturer and the conversation kept moving toward what the agency specializes in. This potential client wanted to gauge the agency’s experience in tackling issues related to the industry the company belongs to and how effectively we could deliver. This […]
The Press Release: Why Most Don’t Work and How to Fix It
About a year ago, a client briefed my team and me on an exciting new product they were launching that could have changed the way the world looks at the AI industry. It was so unique in the way it works but more importantly, a team of just a handful of engineers had created something […]
From Tom Sawyer to AP x Swatch: Why the Best PR Makes People Beg to Participate
Mark Twain understood demand engineering long before anyone invented the term. In The Adventures of Tom Sawyer, young Tom is sentenced to whitewash a long fence on a Saturday morning. It’s an acute form of drudgery, and such a punishment that Tom has every reason to be miserable. Instead, he makes the job look so […]