Category Archives: insights
Why Humanising Your Brand Matters More Than Ever in an AI-Powered World
Brand humanisation and AI-generated content have taken the media world by storm, and for good reason.. With platforms like ChatGPT or Midjourney, posts and images can be crafted in seconds, while AI-powered automation enables you to get entire campaigns up and running in a fraction of the time it used to take. What this means […]
Publicist vs PR Agency: Which One Is Right for Your Goals?
By now, everyone knows that the biggest part of building a brand is having a great story to tell. And when your brand has just made a big leap, such as by securing a new round of funding or hiring a major industry player as CTO, news outlets and audiences alike will be keen to […]
How to Leverage Guest Posting to Amplify Your Brand Reach
Guest posting is an underrated but powerful tool to expand your reach beyond your owned channels. Beyond just link-building, it allows you to showcase your authority to new audiences without the cost of acquiring them yourself, and opens the door for new partnerships with people who are genuinely interested in what you have to say. […]
How to Pitch a Story to a Journalist
With the growing complexity of the media landscape and increasingly tighter timelines for getting news ready, journalists have less time than ever to sift through the hundreds of pitches they get every week. Chances are, if yours doesn’t hook them within the first few lines, it’ll go straight to the recycle bin — and even […]
How to Conduct a PR Campaign Review for Optimum Learning
By now, PR agencies everywhere acknowledge the importance of a campaign review. It’s when you get to recalibrate as a team, celebrate the high points of the campaign and gather insights on elements you can improve on or new pieces of information that can shape your strategy going forward. Often, though, PR campaign reviews limit […]