Category Archives: insights
How to Leverage Events for Product Promotion: A Guide
Trying to get people excited about your product can feel like an uphill task in today’s saturated market — and as many brands learn the hard way, social media campaigns alone aren’t a guarantee of success. The goal is to spark conversations around your product that generate momentum, reach new audiences, and nudge people towards […]
Trust signals in PR and how to leverage them
Investing in Trust Signals for PR Credibility Picture this. You’re catching up with a fellow founder and talking about ways to promote your brand to the right audiences. Then she leans back, sighs, and mentions something surprising. “No matter how much we invest in PR, it doesn’t seem to be working,” she says. “We […]
Collaborating With A PR Agency: A Guide for First-Timers
Whether you’re a startup looking to get the word out about your brand or a seasoned MNC looking to stay relevant in a competitive market, working with an agency is one of the best ways to scale up your PR and marketing. What this means, however, is that you’re entrusting an external partner with your […]
Personal Branding for Startup CEOs: A 101 Guide
As the CEO of a startup, you are — in many ways — the true face of the brand. Whether it’s a venture capitalist deciding whether to invest in your Series A or a journalist reaching out to include your startup in an annual roundup, how you present yourself is often as big a determining […]
How PR firms can Leverage Downtime Between PR Campaigns for Strategic Success
With the digital media space being as crowded as it is, it’s understandable that you’d want to promote your PR campaigns with as much fanfare as possible. And that entails a lot of activity both in the lead-up to the actual campaign and in the immediate aftermath, when you evaluate results and process the learnings. […]