Category Archives: insights
What is brand salience? How to build it for a startup? How to keep your brand top of mind with customers in India?
Brand salience separates brands that win from brands that disappear. Most Indian startups chase awareness and wonder why sales stall. Brands like Swiggy, Zomato, and CRED have built strong brand salience. They surface in consumers’ minds first, fast, and without prompting. So what exactly is it and how do brands achieve it? What Is Brand […]
Why India Is Growing in Influence for PR and Communications Strategies
Every global brand eventually confronts the same strategic crossroads. “Which new market will drive our next decade of growth?” Most boardrooms point to Southeast Asia or Latin America but the numbers point somewhere else entirely: India. It is already the world’s fifth-largest economy and the fastest-growing major one. India will become the world’s third-largest economy […]
How AI Companies Should Communicate Workforce Changes Without Destroying Their Reputation
AI companies face a uniquely brutal communications challenge. They sell the promise of intelligent automation while simultaneously managing the human cost of it. When workforce changes hit, how leadership communicates those changes determines whether the company emerges with its reputation intact or hands the media a devastating irony they will run with for months. This […]
The Rise of The AI Influencer: How AI Companies Can Build A Creator and Community PR Strategy
There’s a new kind of influencer on the internet and they are not dancing on Instagram or posing with products they have tried. They are explaining transformative architectures on YouTube. Breaking down AI product launches in LinkedIn newsletters that 40,000 senior engineers read every week. They are running discord communities where developers argue about the […]
The AI Wrapper Dilemma: How to Build a PR Moat Around Your AI Product
In the age of AI startups, when your technology advantage lasts six months, your narrative advantage must last six years, or more. Here’s a scenario playing out in boardrooms from Bengaluru to Silicon Valley. An AI startup raises a seed round on the strength of a beautiful product built on the OpenAI API. Traction looks […]