Category Archives: insights
The Day IndiGo Taught Every CEO: Empathy Isn’t Optional, It’s Oxygen
It’s the peak wedding and holiday season in India. Airports across tier-1 metros were packed with families going on vacation, brides and grooms waiting to get to their own wedding, elderly parents in wheelchairs, and honeymooners clutching their boarding passes like golden tickets. Then, without warning, the country’s largest airline cancelled 25% of their flights. […]
Piyush Pandey’s Legacy in Indian Advertising
‘Piyush Pandey is in a better place and will be regaling people there with his signature laughter and sharp wit’. We have been repeatedly hearing and reading this over the past few weeks ever since his passing. I am yet another individual in a lengthy list who was deeply inspired by him to join the […]
How to Conduct a Website Audit for Better Brand PR
Whether it’s a journalist researching your company profile or a customer looking to learn more about who they’re buying from, your website is inevitably the first major interaction they have with your brand. And while most brands know by now to keep their content up-to-date and their links functional, all too often they stop there […]
Why Humanising Your Brand Matters More Than Ever in an AI-Powered World
Brand humanisation and AI-generated content have taken the media world by storm, and for good reason.. With platforms like ChatGPT or Midjourney, posts and images can be crafted in seconds, while AI-powered automation enables you to get entire campaigns up and running in a fraction of the time it used to take. What this means […]
Publicist vs PR Agency: Which One Is Right for Your Goals?
By now, everyone knows that the biggest part of building a brand is having a great story to tell. And when your brand has just made a big leap, such as by securing a new round of funding or hiring a major industry player as CTO, news outlets and audiences alike will be keen to […]