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Category Archives: insights

Marketing Lessons from the Cricket World Cup

Public expectations were massive for the men in blue this year. As the hosts of the Cricket World Cup, India had the coveted home field advantage, and critics and fans alike agreed that this was the best line-up the cricket team had in a long time. And yet, after an undefeated run of ten games […]

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How to keep PR teams motivated in a stressful environment

The PR life is a highly rewarding one, but there’s no denying it’s a tough job. Long hours and tight deadlines are often the order of the day, and keeping abreast of industry trends for a broad portfolio of clients is its own challenge. The profession demands a lot as resources have an additional layer […]

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Understanding the importance of Earned Media aka Public Relations

Everyone wants results – the faster, the better. And when it comes to driving conversions from a marketing campaign, there’s no such thing as too soon, whether you’re a startup or an established brand. It’s undisputed that earned media takes longer to drive results than it takes for paid media. With the latter, you can […]

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Navigating controversies in sports: A guide to effective PR strategies

Sports are an essential entertainer across the world. And for most countries, the love for sports is an emotion. Fans cheering at the 2023 Cricket World Cup in India is just an example of how sports brings crowds together. But things aren’t always hunky-dory. When controversies strike, it’s often difficult for the people involved to […]

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Navigating the PR Landscape: Theory and Practice in Media

In an era defined by rapid information transmission and digital connectivity, the role of Public Relations (PR) has emerged as a leader of force in shaping the landscape of media and communication. Most industries now heavily rely on PR practitioners to establish a presence in the press through which a robust relationship with their target […]

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