Category Archives: insights
Leverage the Power of User-Generated Content to Boost Your Brand
By now, we’re all accustomed to seeing branded ads on our social media feeds. We may engage with a few, but by and large, we know instinctively to scroll past them. But let’s say you see a new post from a friend promoting a new flavour from a prominent chocolate brand, with an exclusive hashtag. […]
Reviewing India’s most memorable PR campaigns of 2024
2024 was another memorable year for PR in India, as agencies collaborated with brands big and small to craft campaigns that evoked emotions while sharing a message. There were highs and lows as agencies played with different trends, from going back to basics to trying new formats. Let’s talk about some of the standouts. PR […]
India’s declining EB-5 visa growth: Lessons in real estate investments from East Asia
The US EB-5 program, a popular investment choice for obtaining permanent residency in the United States, has long seen interest among Indian investors. However, the number of EB-5 visas issued to Indians is on the decline. According to the US state department, 440 EB-5 visas were issued to Indian applicants via consular processing during the […]
What’s happening in the US real-estate market amidst geopolitical conflicts?
The escalation of the conflict in the Middle East, the war in Ukraine, have increased geopolitical risk worldwide, owing to supply chain disruptions. Business perceptions of the risks to the global economy have shifted significantly. A recent study by Oxford Economics found that geopolitical tensions related to Taiwan, North Korea, and Russia-NATO standoff, are now […]
Leveraging EB-5 quotas for faster route to US green card
Most people want a U.S. green card, and yet many find it particularly challenging to navigate the complex immigration processes, slow processing at embassies, and the numerous regulatory norms that need to be met. In 1990, to benefit both citizens of the United States, while allowing foreign nationals to obtain permanent residency, Congress introduced the […]