Category Archives: insights

All press releases have one thing in common — a short paragraph at the end summarising what the company does and how readers can reach out to them. This seemingly simple add-on — known as the boilerplate — is in fact a critical component of brand building, especially with new customers and media outlets. And […]

We’ve shared a lot about authenticity and its importance on this blog. It can be hard to practise authenticity, however, when it comes to our perception of ourselves. People — especially women — are conditioned to think that they must always look their best selves in public, a mindset that can often lead to low […]

With AI becoming an integral part of business processes everywhere, it’s natural to have questions about how exactly it fits into your PR practice. Given how integral authenticity is to PR campaigns, the human touch should always come first. However, there’s no denying that AI can save a lot of time and effort, which can […]

By now, everyone knows that Poonam Pandey isn’t actually dead, although in the eyes of many her career might well be over. After the revelation that she faked her death to promote awareness about cervical cancer, backlash has been intense and vitriolic, and the All India Cine Workers’ Association is pushing for an FIR against […]

The decision to fire – and then rehire – Sam Altman as CEO of OpenAI within the space of a week generated considerable buzz in late November. Hundreds of employees threatened to leave unless Mr Altman was reinstated, and many questions were raised about the decision- making process at the company behind ChatGPT. As things […]