Category Archives: insights

‘The world is witnessing an explosion of data’. ‘Data is the new oil’. ‘Data privacy is critical’. You’ve probably heard these sentences used a lot, especially since the pandemic changed the way organisations operate. Let’s put this into perspective. In 2020, or when the pandemic began, the amount of data in the world was estimated […]

Why reputation management is worth investing in Since Elon Musk bought Twitter in October 2022, the company’s valuation has dropped by over $20 billion. His eccentric decision-making and drastic layoffs have caused long-time users to lose faith in the platform and to leave in droves. And yet, Twitter has been a mainstay of the social […]

Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and major startup hubs like Bangalore and Hyderabad, there’s no shortage of opportunities for those with big dreams and the grit to turn them into reality. While their products are excellent, many startups fall behind on the brand-building […]

The appointment of Rishi Sunak to the position of British PM made headlines back in October 2022. Since then, his popularity has ebbed and flowed, and is currently on the low side based on 2023 polls. And yet, Rishi Sunak the man continues to inspire awe, both for his origin story as the son of […]

The manufacturing space in India has traditionally taken a ‘product-first’ approach, in that most manufacturers focus on making their product work without investing too much in the marketing side of things. While good products can and should speak for themselves, the challenge today isn’t developing the best product – it’s developing the best-knownproduct. And that’s […]