Category Archives: insights
Collaborating With A PR Agency: A Guide for First-Timers
Whether you’re a startup looking to get the word out about your brand or a seasoned MNC looking to stay relevant in a competitive market, working with an agency is one of the best ways to scale up your PR and marketing. What this means, however, is that you’re entrusting an external partner with your […]
Personal Branding for Startup CEOs: A 101 Guide
As the CEO of a startup, you are — in many ways — the true face of the brand. Whether it’s a venture capitalist deciding whether to invest in your Series A or a journalist reaching out to include your startup in an annual roundup, how you present yourself is often as big a determining […]
How PR firms can Leverage Downtime Between PR Campaigns for Strategic Success
With the digital media space being as crowded as it is, it’s understandable that you’d want to promote your PR campaigns with as much fanfare as possible. And that entails a lot of activity both in the lead-up to the actual campaign and in the immediate aftermath, when you evaluate results and process the learnings. […]
4 Underrated PR Strategies to Build Brand Authenticity
As the world of business changes, PR is changing with it. 2025 is set to be a more disruptive year than ever, with rapidly evolving political climates and AI capabilities affecting the way communications are shared and perceived. In response, companies are increasingly favouring a more “human” approach, one that makes for authentic connections between […]
Publicity Stunts: What They Are, And How They Work
In December 2024, pictures began circulating online of a laughable mistake that sportswear brand Puma had apparently made. A storefront in Bangalore had the banner misspelt as “PVMA” instead of “PUMA”. And over the next few days, more banners with that misspelling were spotted. Had Puma suddenly retired their copy checking team? Turned out, it […]