Category Archives: insights

As the pandemic lingers and continues to hold the world in its clutch, companies across the board are forced to adapt to the new normal and change how they do business and communicate with their audiences. Star Squared PR a leading digital PR agency weighs in on the pros and cons of engaging with the […]

A voice echoed by any leading PR agency in India working with start-ups A start-up allocating its limited resources to different departments might not always think of PR. “We’ll do our own promotional activities,” the founders might say. PR, however, is actually vital to a start-up’s overall growth, simply because no business – however revolutionary […]

The issue of journalistic ethics has always been somewhat polarising and notably tricky to navigate. There isn’t any one singular universally agreed upon code but the basic tenets are honesty, impartiality, accuracy and the limitation of harm. Although journalistic principles are not binding, they are by and large respected due to the element of social […]

Importance of PR for the Hospitality Industry post COVID-19 COVID-19 has affected every sector across the globe, and the hospitality industry is among the hardest hit. A research by Mckinsey suggests that recovery to pre-COVID-19 levels could take until 2023-or later. Strategies to flatten the COVID-19 curve such as community lockdowns, social distancing, stay-at-home orders […]

The fact that it is not business as usual during times of an intense crisis like the one we are currently experiencing is a no brainer. That being stated a crisis by itself can prove to be an opportunity, as has been proved by the frenetic activity reported by healthcare and insurance sectors over the […]