Category Archives: insights
Why PR is An Important Tool During Times of Downturn like COVID
The fact that it is not business as usual during times of an intense crisis like the one we are currently experiencing is a no brainer. That being stated a crisis by itself can prove to be an opportunity, as has been proved by the frenetic activity reported by healthcare and insurance sectors over the […]
PR for Start-Ups in the time of Covid-19
Businesses across the world have changed dramatically in the past few months after countries implemented necessary quarantines and social distancing practices to contain the pandemic. It will not be wrong to say that countries reliant on tourism, travel hospitality, and entertainment for their growth are experiencing large disruptions. However, even after the setbacks, we are […]
How Personal Channels are Growing in Retail
The year 2020 will be remembered as a period when the world realised that what was once purely theoretical has become a reality today. People can now shop online for virtually any product, and the members of a team in a company can work together even if they are spread out across different locations and […]
How Enterprises are adapting with COVID
COVID pandemic has created an unprecedented level of disruption among enterprises. The sheer nature of the event has pressed the reset button on many traditional practices. For instance, the majority of employees around the world are currently working from home (WFH). Given the uncertainty around the pandemic, global firms such as Facebook and Google have […]
How Mobile Technologies have spawned the Ad-tech Industry!
Times are such that chances are you are reading this blog on your smartphone and will be using the same device for functions like social networking, communication, shopping, travel bookings and the list keep growing by the minute. Not even a decade old, smartphones have changed our lifestyle and habits and are indispensable in many […]