Category Archives: insights

Improvisational theatre or comedy, better known as improv, has for long been a popular performance art form in the United States, and Europe. It is emerging as a much-sought after form in India too. The explosion of online video, and growing YouTube consumption, apart from proliferation of social media platforms are some factors that have […]

The internet and its all-encompassing role is a phenomenon that has taken the world by storm in recent years and is now shaping the way we do things and even conduct businesses. Key word marketing or SEO is a fallout of the growing role of the internet in new age marketing. Picture this, anyone who […]

Monday was a shocker for tourists across the world who had booked their travels via Thomas Cook, the travel firm. The British firm went bankrupt and had entered liquidation, leaving 1,50,000 customers stranded across 53 destinations all over the world. What’s more, over 20,000 employees were suddenly facing a bleak future. The British government had […]

The arrival of digital media platforms has opened newer avenues for communication and sharing of news. However, this easy access and widespread reach has also come across as a double-edged-sword leveraged regularly by fake news peddlers. With more than 450 million users, India has one of the largest population of Internet users in the world. […]

Advancement in communication technologies and tools has obliterated the boundaries of time and distance. Today, the world is connected through multiple channels on a real-time basis. Various streams of communications are converging to create a seamless and more impactful network – including PR and marketing. This amalgamation between two traditionally divergent channels has led to […]