Category Archives: insights

We order a meal, book a cab, shop for clothes, pay bills…except we don’t take our eyes off our smart phones. We could be digital natives or later adopters but we are all getting there. In India and across the globe, more people are finding it easy to work, play and transact online. Numbers tell […]

It’s a wonder to see how much our world has changed today. The common buzzwords we hear today in corridors, cafes, business centres and enterprises are AI, VR, cloud computing, Robotics, 5G, customer centricity…a far cry from where we were, 10 years, or even 5 years ago. The business landscape has transformed drastically, and along […]

With advances in technology the public’s attention drifted from radios, newspapers and televisions to computers and smart phone; advertising capital followed them from one medium to the next. The Internet burst into our lives and soon turned into the most popular mode of communication; at last count 3.2 billion people globally today have access to […]

Public relations today is no longer limited to just stories in print and audio visual media, as the power balance between consumers and brands has shifted drastically in recent years. Forbes has explained this change very succinctly in an article on modern day consumers, “The customers’ voice has always been a powerful influencer in marketing […]

To say social media has transformed our lives would be an understatement. Having a Facebook or Twitter profile is no longer a nice-to-have element; social media is much more than tracking down your high school crush or a long-lost cousin. Social media is an effective marketing and communication tool. Every brand’s strategy includes social media. […]