Category Archives: insights
PR for Start-Ups in the time of Covid-19
Businesses across the world have changed dramatically in the past few months after countries implemented necessary quarantines and social distancing practices to contain the pandemic. It will not be wrong to say that countries reliant on tourism, travel hospitality, and entertainment for their growth are experiencing large disruptions. However, even after the setbacks, we are […]
How Personal Channels are Growing in Retail
The retail landscape has changed dramatically over the past few years. Consumers are no longer discovering brands primarily through search engines, websites, or traditional advertising. Instead, they are increasingly influenced by personal channels and social commerce experiences that deliver curated, relevant, and direct interactions. From WhatsApp conversations and creator recommendations to AI-powered shopping assistants and […]
How Enterprises are adapting with COVID
COVID pandemic has created an unprecedented level of disruption among enterprises. The sheer nature of the event has pressed the reset button on many traditional practices. For instance, the majority of employees around the world are currently working from home (WFH). Given the uncertainty around the pandemic, global firms such as Facebook and Google have […]
How Mobile Technologies have spawned the Ad-tech Industry!
There’s a good chance you’re reading this article on your smartphone. From communication and shopping to entertainment and banking, mobile devices have become central to our daily lives. As mobile usage continues to grow, so does the advertising technology (adtech) industry that helps brands connect with consumers more effectively. What is Mobile AdTech? Mobile ad-tech […]
How traditional businesses are undergoing digital transformation
We order a meal, book a cab, shop for clothes, pay bills…except we don’t take our eyes off our smart phones. We could be digital natives or later adopters but we are all getting there. In India and across the globe, more people are finding it easy to work, play and transact online. Numbers tell […]