Category Archives: insights

The retail landscape has changed dramatically over the past few years. Consumers are no longer discovering brands primarily through search engines, websites, or traditional advertising. Instead, they are increasingly influenced by personal channels that deliver curated, relevant, and direct interactions. From WhatsApp conversations and creator recommendations to AI-powered shopping assistants and exclusive brand communities, personal […]

COVID pandemic has created an unprecedented level of disruption among enterprises. The sheer nature of the event has pressed the reset button on many traditional practices. For instance, the majority of employees around the world are currently working from home (WFH). Given the uncertainty around the pandemic, global firms such as Facebook and Google have […]

There’s a good chance you’re reading this article on your smartphone. From communication and shopping to entertainment and banking, mobile devices have become central to our daily lives. As mobile usage continues to grow, so does the advertising technology (ad-tech) industry that helps brands connect with consumers more effectively. What is Mobile Ad-Tech? Mobile ad-tech […]

We order a meal, book a cab, shop for clothes, pay bills…except we don’t take our eyes off our smart phones. We could be digital natives or later adopters but we are all getting there. In India and across the globe, more people are finding it easy to work, play and transact online. Numbers tell […]

It’s a wonder to see how much our world has changed today. The common buzzwords we hear today in corridors, cafes, business centres and enterprises are AI, VR, cloud computing, Robotics, 5G, customer centricity…a far cry from where we were, 10 years, or even 5 years ago. The business landscape has transformed drastically, and along […]