Category Archives: insights
Importance of PR for the Hospitality Industry post COVID-19
Importance of PR for the Hospitality Industry post COVID-19 COVID-19 has affected every sector across the globe, and the hospitality industry is among the hardest hit. A research by Mckinsey suggests that recovery to pre-COVID-19 levels could take until 2023-or later. Strategies to flatten the COVID-19 curve such as community lockdowns, social distancing, stay-at-home orders […]
Why PR is An Important Tool During Times of Downturn like COVID
The fact that it is not business as usual during times of an intense crisis like the one we are currently experiencing is a no brainer. That being stated a crisis by itself can prove to be an opportunity, as has been proved by the frenetic activity reported by healthcare and insurance sectors over the […]
PR for Start-Ups in the time of Covid-19
Businesses across the world have changed dramatically in the past few months after countries implemented necessary quarantines and social distancing practices to contain the pandemic. It will not be wrong to say that countries reliant on tourism, travel hospitality, and entertainment for their growth are experiencing large disruptions. However, even after the setbacks, we are […]
How Personal Channels are Growing in Retail
The retail landscape has changed dramatically over the past few years. Consumers are no longer discovering brands primarily through search engines, websites, or traditional advertising. Instead, they are increasingly influenced by personal channels and social commerce experiences that deliver curated, relevant, and direct interactions. From WhatsApp conversations and creator recommendations to AI-powered shopping assistants and […]
How Enterprises are adapting with COVID
COVID pandemic has created an unprecedented level of disruption among enterprises. The sheer nature of the event has pressed the reset button on many traditional practices. For instance, the majority of employees around the world are currently working from home (WFH). Given the uncertainty around the pandemic, global firms such as Facebook and Google have […]