Category Archives: insights

The PR life is a highly rewarding one, but there’s no denying it’s a tough job. Long hours and tight deadlines are often the order of the day, and keeping abreast of industry trends for a broad portfolio of clients is its own challenge. The profession demands a lot as resources have an additional layer […]

Everyone wants results – the faster, the better. And when it comes to driving conversions from a marketing campaign, there’s no such thing as too soon, whether you’re a startup or an established brand. It’s undisputed that earned media takes longer to drive results than it takes for paid media. With the latter, you can […]

Sports are an essential entertainer across the world. And for most countries, the love for sports is an emotion. Fans cheering at the 2023 Cricket World Cup in India is just an example of how sports brings crowds together. But things aren’t always hunky-dory. When controversies strike, it’s often difficult for the people involved to […]

In an era defined by rapid information transmission and digital connectivity, the role of Public Relations (PR) has emerged as a leader of force in shaping the landscape of media and communication. Most industries now heavily rely on PR practitioners to establish a presence in the press through which a robust relationship with their target […]

India is the fourth largest automotive market in the world, with a penetration of 33 automobiles per 1,000 people. It is also the world’s third largest producer of greenhouse gases (GHG) after  China and the United States, and accounts for 90% of the carbon dioxide (CO2) emissions from road transportation. As a rapidly developing country, […]