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Category Archives: insights

What AI tools like ChatGPT mean for PR activities

While AI-powered tools have been around for a while, it’s the explosive popularity of ChatGPT that brought AI to the masses. Since then, new AI tools have been cropping up every day, with applications ranging from content writing to image creation to coding to website building. It’s being hailed as a boon to businesses that […]

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Data Privacy Trends in India: 2023 will be a gamechanger for businesses

India is witnessing a massive shift in data protection efforts. Businesses have long gotten used to following the Security Practices and Procedures and Sensitive Personal Data or Information 2011 and the Information Technology Act 2008. But in November this year, everything changed with the draft Digital Personal Data Protection Bill (DPDPB) being released for public […]

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Tackling corporate espionage with digital forensics

Businesses today derive massive value from intangible assets be it customer data, proprietary software or groundbreaking technology in development. Best regarded as trade secrets, these assets are protected through patents and sometimes secrecy. Threats to trade secrets, ranging from cyberattacks to corporate espionage, are growing in complexity as more organisations are conducting businesses remotely. Trade […]

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As demand for tech jobs grows in India, where are all the women in tech?

Participation of women in the labour force has historically been low in India and this declined further in the recent years. In India, the urban female labour participation rate (FLPR) dropped to 7.2% in December 2021 from 9.5% in December 2019. Women in tech have always been underrepresented and undervalued. Reversing this trend is critical […]

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Technology paves the way for building a defensible data inventory

‘The world is witnessing an explosion of data’. ‘Data is the new oil’. ‘Data privacy is critical’. You’ve probably heard these sentences used a lot, especially since the pandemic changed the way organisations operate. Let’s put this into perspective. In 2020, or when the pandemic began, the amount of data in the world was estimated […]

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