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Category Archives: insights

Navigating controversies in sports: A guide to effective PR strategies

Sports are an essential entertainer across the world. And for most countries, the love for sports is an emotion. Fans cheering at the 2023 Cricket World Cup in India is just an example of how sports brings crowds together. But things aren’t always hunky-dory. When controversies strike, it’s often difficult for the people involved to […]

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Navigating the PR Landscape: Theory and Practice in Media

In an era defined by rapid information transmission and digital connectivity, the role of Public Relations (PR) has emerged as a leader of force in shaping the landscape of media and communication. Most industries now heavily rely on PR practitioners to establish a presence in the press through which a robust relationship with their target […]

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Environmental responsibility in the auto industry: PR’s impact on sustainability messaging

India is the fourth largest automotive market in the world, with a penetration of 33 automobiles per 1,000 people. It is also the world’s third largest producer of greenhouse gases (GHG) after  China and the United States, and accounts for 90% of the carbon dioxide (CO2) emissions from road transportation. As a rapidly developing country, […]

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The growing need for Authenticity among brands in today’s world

“Keep it real” has always been a popular refrain in professional circles, and perhaps no other time calls for realness as much as the present day. With AI tools of all kinds flooding the market, the internet is filling up with content that is wholly or partially AI-generated. And while this has given rise to […]

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What AI tools like ChatGPT mean for PR activities

While AI-powered tools have been around for a while, it’s the explosive popularity of ChatGPT that brought AI to the masses. Since then, new AI tools have been cropping up every day, with applications ranging from content writing to image creation to coding to website building. It’s being hailed as a boon to businesses that […]

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