Category Archives: insights

Social media platforms are a great way for brands to be at their creative best and engage with their audiences. But this engagement involves a customer, happy or aggrieved as well. It often takes one angry tweet or one malicious statement to cause damage. Here lies the challenge for PR crisis managers. A recent example […]

At a recent media event, a leading journalist was talking about how even after spending almost two decades in the media sphere, he is still unsure about the best approach to respond to pitch mails from the different PR agencies and companies. Most journalists face this dilemma. Should their responses to the pitch mails be […]

“Communication works for those who work at it” – John Powell A reporter with one of the largest Indian dailies received an email with the subject line, ‘Famous Person’s Quotes’. Occupied with a looming deadline, the journalist did not open the email, and continued reaching out to a few Public Relations executives, for a quote […]

I have personally spent over a third of my life with Ogilvy, a leading communications consultancy. When asked every now and then about my reason for such a long stint, my prompt answer would be ‘Culture’. Managers, Appraisals, Perks, Office Environment, Flexibility, Work Load, Kind of Work, etc are all part of a job but […]

Events of such large scale are an opportunity for brands to portray their involvement and awareness in the society. Such occasions if leveraged tactfully can be a powerful platform for marketers to connect with their audiences. The widespread adoption of social media on its part has further strengthened the cause by opening new avenues for […]