Category Archives: insights

Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and major startup hubs like Bangalore and Hyderabad, there’s no shortage of opportunities for those with big dreams and the grit to turn them into reality. While their products are excellent, many startups fall behind on the brand-building […]

The appointment of Rishi Sunak to the position of British PM made headlines back in October 2022. Since then, his popularity has ebbed and flowed, and is currently on the low side based on 2023 polls. And yet, Rishi Sunak the man continues to inspire awe, both for his origin story as the son of […]

The manufacturing space in India has traditionally taken a ‘product-first’ approach, in that most manufacturers focus on making their product work without investing too much in the marketing side of things. While good products can and should speak for themselves, the challenge today isn’t developing the best product – it’s developing the best-knownproduct. And that’s […]

Lorem Ipsum is simply dummy text of the printing and Lorem Ipsum been text printing and Lorem Ipsum been text.

It’s a well-known fact that good PR can shape not only public opinion, but public decisions. This is especially true in the case of healthcare, where much of the population relies on publicly available material to educate themselves. Given that doctors and clinics cannot advertise themselves, unlike most consumer services, they must rely on healthcare […]