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Star Squared PR has worked on several key communication projects with its team of journalistic and marketing experts. With 150+ clients from India and abroad, representing virtually every category, our business footprint has rapidly expanded over the years. Given below is a snapshot of our past and present accomplishments.

News

Exterro acquires Zapproved

CHENNAI: US and Coimbatore-based Exterro, a provider of legal Governance, Risk and Compliance (GRC) software, has acquired Zapproved, a provider of e-discovery software. The financial terms of the transaction were not disclosed

24 Jan 2023
Times of India

US based firm Exterro acquires Zapproved

The U.S. based Exterro, which has an office in Coimbatore and is a provider of Legal Governanace, Risk and Compliance (GRC) Software, has acquired Zapproved, a provider of e-discovery software known for its strong

23 Jan 2023
The Hindu

Economic Times CIO

71% of business leaders are rethinking the entire customer experience: Report The latest Zendesk research signals a dramatic shift in expectations, as immersive CX is the new way to win and keep customers

23 Jan 2023
CIO Economic Times

Legal GRC platform Exterro acquires e-discovery provider Zapproved

This acquisition is the latest step in furthering Exterro’s vision to empower customers to proactively and defensibly manage their legal governance, risk and compliance obligations. Exterro a leading provider of Legal Governance, Risk and Compliance (GRC)

21 Jan 2023
Cio Economic Times

What makes customers switch to competitors? 4 in 5 say its bad customer experience in a Zendesk survey

A good customer experience is key to any business’ survival and growth, and 87% of the business leaders in India are keen on making improvements in this area. However, customers in India don’t hesitate in switching to competitors after multiple

19 Jan 2023
Business Insider

92% of Indian business leaders say optimal CX is immersive: Zendesk report

Customer experience is becoming a bigger priority for Indian enterprises as per Zendesk’s 2023 CX Trends report. Already subscribed? Restore Purchase Want to read the full story? Well, this is exclusively available for our ET Prime Members.

19 Jan 2023
Economic Times

Immersive experience fast emerging as a key customer retention tool

Immersive Customer Experiences (CX) are fast emerging as key differentiators for brands to stay competitive and help ensure customers remain loyal, according to a trend report released by Zendesk, Inc An immersive experience is an amalgamation

19 Jan 2023
The Hindu

The Times of India

Turning the wheels of innovation for a smarter, sustainable future Globally, 57% of businesses in the automotive industry deployed sustainable initiatives in 2019 following directives such as The European Green Deal and Paris Agreement. It also helped

12 Jan 2023
Times of India
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