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Star Squared PR has worked on several key communication projects with its team of journalistic and marketing experts. With 150+ clients from India and abroad, representing virtually every category, our business footprint has rapidly expanded over the years. Given below is a snapshot of our past and present accomplishments.

News

Blogger’s park: In your face

Generative AI-powered solutions, built on large CX-specific data sets, can elevate the live shopping experience by providing support agents with all the necessary product and customer information at their fingertips to address queries in real-time. By Vasudeva Rao Munnaluri

7 Aug 2024
Financial Express

Indian AI Startups are Powered by Jugaad, Not VC Money

Unlike their US counterparts, Indian AI startups know how to run their business even without large investments. Indian AI music company Beatoven.ai recently raised $1.3 million in its pre-series A round led by Entrepreneur First and Capital 2B, bringing its total funding to $2.42 million.

1 Aug 2024
Analytics India

CX is now a core operational capability for Indian manufacturers

Business buyers today want consumer-like experiences. If they are unhappy with the experience, technology has made it very easy for them to take their business elsewhere. A manufacturer's customer journey often complex, involving multiple players and middlemen in the value chain.

29 Jul 2024
Manufacturing Today

FM Nirmala Sitharaman’s 2024 Budget has crucial role to play in India’s data sovereignty & cybersecurity

India produces over 20% of the world’s data but only has 2 per cent of the global data centres. This disparity underscores the urgent need for India to invest in more data centres to manage and secure its growing data output. Moreover, India needs to invest in its cybersecurity

22 Jul 2024
First Post

Microsoft Outage highlights: Software bug disrupts aviation in India; financial sector remains insulated, says RBI

A faulty update knocked out several Windows computers and servers around the world on July 19, sending them through a bootloop featuring a so-called blue screen of death, disrupting aviation, banking, telecommunications, hospitals, TV channels and other companies around the world.

20 Jul 2024
The Hindu

Skill-based hiring is now creating a new shift in the talent landscape!

As per the reports, over 831,000 employers are now prioritising skill-based hiring and over 10 lakh candidates have been hired in the past year based solely on their skills rather than their educational background.

16 Jul 2024
ET HR World

Budget 2024: Will women empowerment schemes get a boost?

As India anticipates the upcoming Budget 2024, discussions around enhancing women's economic empowerment through targeted schemes have gained prominence. Government initiatives aimed at improving financial inclusion and supporting entrepreneurial aspirations among women are set to play a pivotal role in shaping the economic landscape.

5 Jul 2024
CNBC TV 18

Oberserve.AI, Zuper backer creates fund to invest in AI startups

Customer engagement software provider Zendesk, which has backed companies such as conversational intelligence company Obersve.AI field management software provider Zuper, has set up a global venture capital (VC) fund, creating an official arm to invest in early-stage artificial intelligence (AI)-first companies.

25 Jun 2024
The Mint