Author Archives: starsquaredpr@admin
The New Cadbury Ad – Stoking Varied Emotions while driving Virality
It’s been just over a week since the new ad from Cadbury dropped, and it’s already creating waves of surprise and delight. Kids from the nineties remember with fondness the 1993 ad where a woman runs onto the cricket stadium to dance with joy at her partner winning a game – in the 2021 version, […]
‘The Great Resignation’ phenomenon and its impact on Industries
The latest Microsoft Work Trend Index shows that over 40% of people want to quit their jobs in 2021. This is nearly double the figure for job-changing intent two years prior, and reflects a similar survey in the UK and Ireland illustrating that 38% of workers plan to switch in the next 12 months. The […]
Have you thought about your Online Reputation?
Importance of ORM in today’s digital world In today’s digital-first world, every entity – individual or corporate – has an online identity. That identity is often what showcases credibility, be it a Facebook profile, a LinkedIn profile, comments and posts on various social media platforms or a thought leadership blog. These profiles build up gradually […]
How Diamonds are finding more ‘Sparkle’ in the Indian Wardrobe
India has always loved its finery, and jewellery is an integral part of every state’s culture and traditions. Ornaments in gold and precious stones are a hallmark of the Indian wedding and treasured over the years as family heirlooms. While the Indian woman has always enjoyed the thrill of finding the perfect accessory, the 21st-century […]
Indian Premier League (IPL) post COVID
How the mega cricket extravaganza never fails to surprise When it comes to cricket, we Indians are born to celebrate. And since 2008, we’ve had an annual two-month-long reason to celebrate even harder. The Indian Premier League (IPL) pits celebrity-owned state teams against each other in a tournament that has fast become an all-round extravaganza […]