Author Archives: starsquaredpr@admin

The arrival of digital media platforms has opened newer avenues for communication and sharing of news. However, this easy access and widespread reach has also come across as a double-edged-sword leveraged regularly by fake news peddlers. With more than 450 million users, India has one of the largest population of Internet users in the world. […]

Advancement in communication technologies and tools has obliterated the boundaries of time and distance. Today, the world is connected through multiple channels on a real-time basis. Various streams of communications are converging to create a seamless and more impactful network – including PR and marketing. This amalgamation between two traditionally divergent channels has led to […]

Building conversations and crafting stories are at the heart of all communication. When the food delivery platform, Swiggy, turned five, it told us several stories on its blog. Of its biggest loyalist, a man from Bengaluru, who ordered over 17,900 times. Of biryani beating the dosae to get the most ordered dish tag. Of coffee […]

Possibilities. What will I look like a few years from now? What if I were a few years younger? If I belonged to the opposite gender? How many of us have resisted the temptation to somehow get a sneak peek into the future or our other selves? It is this temptation that apps like the […]

Social media platforms are a great way for brands to be at their creative best and engage with their audiences. But this engagement involves a customer, happy or aggrieved as well. It often takes one angry tweet or one malicious statement to cause damage. Here lies the challenge for PR crisis managers. A recent example […]