Author Archives: starsquaredpr@admin

Events of such large scale are an opportunity for brands to portray their involvement and awareness in the society. Such occasions if leveraged tactfully can be a powerful platform for marketers to connect with their audiences. The widespread adoption of social media on its part has further strengthened the cause by opening new avenues for […]

Areas of business study such as sales, marketing, production, and distribution offer clear data about its growth and performance leaving limited margin for error. In other words, they are measurable. Public relations (PR) on the other hand, presents a different ball game. It has no qualified unit of measurement, considering its main outcome is ‘credibility’. […]

Public Relations is also considered the fine art of building of word of mouth. And word of mouth is arguably one of the most effective and credible tools of communication in the modern world. Picture this, imagine seeing an advertisement for a car amidst a clutter of other brands and messages as opposed to a […]

Popularity, fame and having your name sought after is a euphoric experience. No doubt being acelebrity opens a lot of doors, smoothens lots of paths that are otherwise treacherous for an ordinary man. However being famous comes with a fair share of challenges. For starters you can kiss any sort of privacy in the public […]

Influencer marketing is an approach based on the belief that target audiences will enhance their brand engagement ‘influenced’ by the recommendation of a blogger, vlogger, celebrity, journalist or industry expert. It combines the traditional idea of celebrity endorsements with the modern-day marketing techniques – using social media as an effective tool. The only difference is […]