Author Archives: starsquaredpr@admin
Role of AI in Public Relations (PR)
With AI becoming an integral part of business processes everywhere, it’s natural to have questions about how exactly it fits into your PR practice. Given how integral authenticity is to PR campaigns, the human touch should always come first. However, there’s no denying that AI can save a lot of time and effort, which can […]
Did Poonam Pandey and the campaign eventually achieve its objective?
By now, everyone knows that Poonam Pandey isn’t actually dead, although in the eyes of many her career might well be over. After the revelation that she faked her death to promote awareness about cervical cancer, backlash has been intense and vitriolic, and the All India Cine Workers’ Association is pushing for an FIR against […]
Firing a successful Global CEO – Sam Altman of OpenAI – Its implications in PR and lessons learnt
The decision to fire – and then rehire – Sam Altman as CEO of OpenAI within the space of a week generated considerable buzz in late November. Hundreds of employees threatened to leave unless Mr Altman was reinstated, and many questions were raised about the decision- making process at the company behind ChatGPT. As things […]
PR as a catalyst for growth among E-commerce brands
E-commerce in India is a massive market. In 2023 alone, the industry reached $60 Bn in revenue with a 22% growth rate. Home to 780 million internet users and 350 million digital payments users, India is a big growth market for e-commerce brands. With growing impetus from the government and its policies to curb industry […]
Marketing Lessons from the Cricket World Cup
Public expectations were massive for the men in blue this year. As the hosts of the Cricket World Cup, India had the coveted home field advantage, and critics and fans alike agreed that this was the best line-up the cricket team had in a long time. And yet, after an undefeated run of ten games […]