Author Archives: starsquaredpr@admin

Information technology and the proliferation of social media has overhauled the PR industry permanently from what it used to be a decade or two ago. The news delivery mechanism and the way in which news is consumed is today lightning fast and reaches remote corners of the globe within seconds. Gone are the days when […]

Crisis is a great leveler and any business, irrespective of its size and stature, will face some kind of public relations crisis at some point. But the way you respond to the crisis and manage it can either damage your brand or earn you the respect of your customers and the public at large. The […]

Budget 2018 called for a shift towards doubling distribution and investments in the ‘Digital India’ programme to the tune of Rs 3,073 crore. Earlier, fewer efforts have been made by the government, but with the establishment of National Programme by Niti Aayog, the field of AI, IoT and robotics has received a much-needed boost, thereby […]

Every business manager is constantly on the lookout for new avenues of promoting their brand among its stakeholders. However in a vast country like India, PR is often ignored as an option for branding. This is typically because of the limited knowledge with respect to this engaging and effective platform. While in reality, brands that […]

India, with a workforce of around 480 million is once again poised to be one of the fastest developing nations in the world. LPG (Liberalization Privatization and Globalization) was introduced in 1991 to bring about reforms in the industrial, trade and financial sector to improve the country’s economy. The government opted to abolish the “License […]