Author Archives: starsquaredpr@admin
How I lost a Business Opportunity thanks to a laptop!
Murphys law works and how it played it out in our company. The article is also a lesson for product companies in India who should work at improving their customer support strategies in order to retain customers. This situation in reality has resulted in our company stopping all future purchases from this laptop brand due […]
Lessons in PR from the Infosys saga
The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial (with due respect to saas bahus). The action has been playing out with allegations and counter allegations flying thick and fast between warring camps. With several players operating from behind the curtains and some on mainstage in […]
Mastering the Art of Managing Media Interviews
Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid anything inadvertent or ‘off the record’ to slip out. Typically the PR agency will step in and help them prepare adequately to avoid any misadventures. However, in reality it is […]
The rise and rise of ORM or Online Reputation Management
Gone are the days when just word of mouth and print media coverage were the custodians of reputation management. Rewind back to 60 or 70 odd years and try to picture the challenges that one would have had to build a credible reputation. Let’s look at the Independence struggle in India and how our freedom […]
Fake Media is the number one pet peeve of Donald Trump! Is this phenomenon real?
Trump has been going to town in the first month of his Presidency by literally taking the bull by its horns – The Bull being none other than the Fourth Estate. Now truth be told, you don’t need wise men to tell you how bad an idea it is,considering you are representing the most powerful […]