Author Archives: starsquaredpr@admin
5 Quintessential skills for a PR Professional to embrace this Profession
Is Public Relations similar to Guest Relations? Does it suit my skills? Is it similar to advertising? Is the PR profession more suited for women? These are fundamental questions that I have often come across in my interactions with students over the years. Even though the Communications and PR sector has rapidly evolved and is […]
Can you Survive without Social Media in your Marketing Mix?
Today social media networking has become an integral part of an average person’s lifestyle. The world is also fast moving towards becoming a digital society in all aspects. Social media is the ultimate equalizer. It gives a voice and a platform to anyone who is willing to engage online. Although social media is a relatively […]
Social media and its all-pervasive impact on our lives
Meeting people out for lunch can be such a farce these days, be it with your old friend or your colleague, since most are constantly preoccupied with their smart phones. Every attempt at a conversation is just met with a little “inattentive” look to make us feel we are still there for lunch! If you […]
Digital Marketing – A world of opportunity for Marketers!
Digital Marketing has taken the world by storm in recent years and is synchronous with today’s generation of marketers. In stark contrast its definition for those representing the old school of thought is probably that it is something that children engage with on the internet. In reality any marketing related activity done over the internet […]
My Startup Idea – ‘This is for any Entrepreneur to take forward and build’
Try your hand at different jobs for a day While I run a boutique PR firm catering to a host of SME’s, my personal experience in working with several startups in various stages of growth has gotten me thinking of my very own startup idea. The startup revolution which we all are familiar with today, […]