Author Archives: starsquaredpr@admin

Any growing company will have a robust media relations programme in place aiding its journey in brand building. Media Relations is nothing but the process of engaging with the media to establish an image for the company and its various offerings. At Star Squared PR we champion the cause of ‘media relations’. Having worked with […]

Ever since I was introduced to ‘The Game of Thrones’ saga by my good friends, I have been swiftly yet smoothly drawn into this global entertainment phenomenon. I use the word phenomenon since it has taken the world by storm in the last 5 years, resulting in never ending debates and discussion around it. When […]

Is the general argument that Indian Startups are largely me-too concepts of Startups from the West true? This has been a topic of debate ever since the coming of age of the Indian Startup industry. While Pundits and Evangelists have mixed views that range from for and against, the answer is quite clear; we are […]

According to the ‘’Small and Medium Business Chamber of India’, in our country this sector currently has over 36 million units providing employment to over 80 million people across the country. The Sector boasts of more than 6,000 products that in turn contribute to 8% of the GDP while contributing 45% to the manufacturing output […]

We are operating under the reality of a transitioning economy swathed by challenges. Startups probably bear the brunt of it the most in trying to adapt and keep pace with the industry. Making adjustments to a fast growing business is today common place to course correct and to rectify its focus areas for growth. Such […]