Author Archives: starsquaredpr@admin

It was not too long ago, probably a decade or so when one used to observe Business Head’s, CEO’s and Founders featured in business media with their respective age being quoted next to their snapshots or quotes. Media reports from the 90’s will suggest that 50 was then considered to be the most appropriate age […]

This is easily the most commonly asked question in marketing forums and discussions the world over. Ask any CEO of a B2C company and he will confess that he spends substantial time pondering over this problem. This is also a definitive inclusion in most communication briefs that cater to product marketing. Virality of concepts and […]