Author Archives: starsquaredpr@admin
How PR firms can Leverage Downtime Between PR Campaigns for Strategic Success
With the digital media space being as crowded as it is, it’s understandable that you’d want to promote your PR campaigns with as much fanfare as possible. And that entails a lot of activity both in the lead-up to the actual campaign and in the immediate aftermath, when you evaluate results and process the learnings. […]
4 Underrated PR Strategies to Build Brand Authenticity
As the world of business changes, PR is changing with it. 2025 is set to be a more disruptive year than ever, with rapidly evolving political climates and AI capabilities affecting the way communications are shared and perceived. In response, companies are increasingly favouring a more “human” approach, one that makes for authentic connections between […]
Publicity Stunts: What They Are, And How They Work
In December 2024, pictures began circulating online of a laughable mistake that sportswear brand Puma had apparently made. A storefront in Bangalore had the banner misspelt as “PVMA” instead of “PUMA”. And over the next few days, more banners with that misspelling were spotted. Had Puma suddenly retired their copy checking team? Turned out, it […]
Leverage the Power of User-Generated Content to Boost Your Brand
By now, we’re all accustomed to seeing branded ads on our social media feeds. We may engage with a few, but by and large, we know instinctively to scroll past them. But let’s say you see a new post from a friend promoting a new flavour from a prominent chocolate brand, with an exclusive hashtag. […]
Reviewing India’s most memorable PR campaigns of 2024
2024 was another memorable year for PR in India, as agencies collaborated with brands big and small to craft campaigns that evoked emotions while sharing a message. There were highs and lows as agencies played with different trends, from going back to basics to trying new formats. Let’s talk about some of the standouts. PR […]