Category Archives: insights
The Top 10 PR KPIs for Measuring Campaign Success
All too often, the success of a PR campaign is measured by the number of online shares and media mentions that it garnered. And those, undoubtedly, are important criteria. But the actual business impact of a campaign can’t be captured by metrics like these. You need to highlight KPIs that link directly to the business […]
The Role of Video in Modern PR, and How to Get Started
The advent of video has fundamentally changed the way people consume and react to content. Whether on the go, at home or during work breaks, people naturally gravitate towards video as a quick and easy way to be educated or entertained or both. Unsurprisingly, brands are investing heavily in video to broaden their reach and […]
How to Promote Your Sustainability Efforts Through Your PR Strategy
As the impacts of climate change continue to proliferate, simply talking about a commitment to sustainability is no longer enough. Consumers and other stakeholders expect brands to walk the talk by putting demonstrable efforts into improving the environment and being as eco-conscious as possible in their business activities. You may already be doing so — […]
Leveraging the Power of Leadership Communication to Maintain Brand Image
Elon Musk has long been one of the most influential and talked-about CEOs worldwide. And yet, his close involvement with the new US government attracted widespread criticism, which led to Tesla stocks plummeting and a huge dip in brand image. He recently announced a decision to shift his focus back to corporate — however, it […]
How to Leverage Events for Product Promotion: A Guide
Trying to get people excited about your product can feel like an uphill task in today’s saturated market — and as many brands learn the hard way, social media campaigns alone aren’t a guarantee of success. The goal is to spark conversations around your product that generate momentum, reach new audiences, and nudge people towards […]