Category Archives: insights
How to Leverage Guest Posting to Amplify Your Brand Reach
Guest posting is an underrated but powerful tool to expand your reach beyond your owned channels. Beyond just link-building, it allows you to showcase your authority to new audiences without the cost of acquiring them yourself, and opens the door for new partnerships with people who are genuinely interested in what you have to say. […]
How to Pitch a Story to a Journalist
With the growing complexity of the media landscape and increasingly tighter timelines for getting news ready, journalists have less time than ever to sift through the hundreds of pitches they get every week. Chances are, if yours doesn’t hook them within the first few lines, it’ll go straight to the recycle bin — and even […]
How to Conduct a PR Campaign Review for Optimum Learning
By now, PR agencies everywhere acknowledge the importance of a campaign review. It’s when you get to recalibrate as a team, celebrate the high points of the campaign and gather insights on elements you can improve on or new pieces of information that can shape your strategy going forward. Often, though, PR campaign reviews limit […]
The Top 10 PR KPIs for Measuring Campaign Success
All too often, the success of a PR campaign is measured by the number of online shares and media mentions that it garnered. And those, undoubtedly, are important criteria. But the actual business impact of a campaign can’t be captured by metrics like these. You need to highlight KPIs that link directly to the business […]
The Role of Video in Modern PR, and How to Get Started
The advent of video has fundamentally changed the way people consume and react to content. Whether on the go, at home or during work breaks, people naturally gravitate towards video as a quick and easy way to be educated or entertained or both. Unsurprisingly, brands are investing heavily in video to broaden their reach and […]