Category Archives: insights
4 Underrated PR Strategies to Build Brand Authenticity
As the world of business changes, PR is changing with it. 2025 is set to be a more disruptive year than ever, with rapidly evolving political climates and AI capabilities affecting the way communications are shared and perceived. In response, companies are increasingly favouring a more “human” approach, one that makes for authentic connections between […]
Publicity Stunts: What They Are, And How They Work
In December 2024, pictures began circulating online of a laughable mistake that sportswear brand Puma had apparently made. A storefront in Bangalore had the banner misspelt as “PVMA” instead of “PUMA”. And over the next few days, more banners with that misspelling were spotted. Had Puma suddenly retired their copy checking team? Turned out, it […]
Leverage the Power of User-Generated Content to Boost Your Brand
By now, we’re all accustomed to seeing branded ads on our social media feeds. We may engage with a few, but by and large, we know instinctively to scroll past them. But let’s say you see a new post from a friend promoting a new flavour from a prominent chocolate brand, with an exclusive hashtag. […]
Reviewing India’s most memorable PR campaigns of 2024
2024 was another memorable year for PR in India, as agencies collaborated with brands big and small to craft campaigns that evoked emotions while sharing a message. There were highs and lows as agencies played with different trends, from going back to basics to trying new formats. Let’s talk about some of the standouts. PR […]
India’s declining EB-5 visa growth: Lessons in real estate investments from East Asia
The US EB-5 program, a popular investment choice for obtaining permanent residency in the United States, has long seen interest among Indian investors. However, the number of EB-5 visas issued to Indians is on the decline. According to the US state department, 440 EB-5 visas were issued to Indian applicants via consular processing during the […]