Category Archives: insights
What’s happening in the US real-estate market amidst geopolitical conflicts?
The escalation of the conflict in the Middle East, the war in Ukraine, have increased geopolitical risk worldwide, owing to supply chain disruptions. Business perceptions of the risks to the global economy have shifted significantly. A recent study by Oxford Economics found that geopolitical tensions related to Taiwan, North Korea, and Russia-NATO standoff, are now […]
Leveraging EB-5 quotas for faster route to US green card
Most people want a U.S. green card, and yet many find it particularly challenging to navigate the complex immigration processes, slow processing at embassies, and the numerous regulatory norms that need to be met. In 1990, to benefit both citizens of the United States, while allowing foreign nationals to obtain permanent residency, Congress introduced the […]
Why India Is Poised To Become A Global Hub For The EV Ecosystem
According to a recent estimate, sales of electric vehicles (EVs) in India are expected to hit 10 million per year by 2030. The domestic market value is also predicted to reach $113.99 by 2029 — a significant increase given that the value was only $3.21 billion in 2022. There is, however, an even bigger trend […]
The Role of Outdoor Media in PR
Can an Outdoor campaign complement PR? Read on to understand how the two forums can prompt virality A recent Google campaign in India eschewed the usual social media platforms and went for an unorthodox approach. Google set up billboards all over Delhi and Mumbai with brightly coloured creatives around the theme of “Yeh Kisne Dhoonda?” […]
Virality in PR: How To Make Your Next Campaign Your Most Shareable Yet
In early 2024, influencer Hailey Bieber released a seemingly simple product that sold out almost immediately — the lip balm iPhone case, which featured a slot at the back designed to securely hold a tube of her makeup brand’s lip balm. The product spoke to a simple yet powerful need — a way to keep […]