Category Archives: insights
Leveraging the Power of Leadership Communication to Maintain Brand Image
Elon Musk has long been one of the most influential and talked-about CEOs worldwide. And yet, his close involvement with the new US government attracted widespread criticism, which led to Tesla stocks plummeting and a huge dip in brand image. He recently announced a decision to shift his focus back to corporate — however, it […]
How to Leverage Events for Product Promotion: A Guide
Trying to get people excited about your product can feel like an uphill task in today’s saturated market — and as many brands learn the hard way, social media campaigns alone aren’t a guarantee of success. The goal is to spark conversations around your product that generate momentum, reach new audiences, and nudge people towards […]
Trust signals in PR and how to leverage them
Investing in Trust Signals for PR Credibility Picture this. You’re catching up with a fellow founder and talking about ways to promote your brand to the right audiences. Then she leans back, sighs, and mentions something surprising. “No matter how much we invest in PR, it doesn’t seem to be working,” she says. “We […]
Collaborating With A PR Agency: A Guide for First-Timers
Whether you’re a startup looking to get the word out about your brand or a seasoned MNC looking to stay relevant in a competitive market, working with an agency is one of the best ways to scale up your PR and marketing. What this means, however, is that you’re entrusting an external partner with your […]
Personal Branding for Startup CEOs: A 101 Guide
As the CEO of a startup, you are — in many ways — the true face of the brand. Whether it’s a venture capitalist deciding whether to invest in your Series A or a journalist reaching out to include your startup in an annual roundup, how you present yourself is often as big a determining […]