Author Archives: starsquaredpr@admin
How do Indian defense companies use PR to win MoD contracts?
In the high-octane world of startups in Bengaluru, Pune, or Hyderabad, the B2B tech playbook is loud: disrupt, shout, and scale. But in the corridors of India’s Ministry of Defence, “loud” is often a liability. For defense contractors and deep-tech innovators in 2026, traditional PR rules just don’t bend but break. Public Relations for defense […]
What Indian journalists really want from AI companies in 2026
Having spent the better half of my career in Indian newsrooms filing stories, editing late into the night and sifting through endless pitches, I now advise AI companies on how to communicate their AI PR Strategy effectively to journalists. The shift from one side of the desk to the other has offered me a clear […]
PR’s glow-up in 2026: AI, authenticity and the ROI revolution
If 2025 was the year the PR industry dipped its toes in the AI pool, 2026 is when the AI in PR industry is cannonballing in, but with a life jacket made of pure human ingenuity. Imagine this: You’re in the pitching trenches, dodging algorithmic curveballs, and suddenly trust becomes your ultimate weapon. Spray and […]
PR is an Essential Tool for Indian Defense Startups: Strategies To Win Big
In the high-stakes world of the Indian defense industry, startups are battling against giants like PSUs, multinationals and global conglomerates. All this, while navigating bureaucratic red tape and funding crunches. With the sector’s market pegged at $29 billion in 2025, it is projected to double by 2030. Yet, many fledgling companies struggle to secure contracts, […]
The Day IndiGo Taught Every CEO: Empathy Isn’t Optional, It’s Oxygen
It’s the peak wedding and holiday season in India. Airports across tier-1 metros were packed with families going on vacation, brides and grooms waiting to get to their own wedding, elderly parents in wheelchairs, and honeymooners clutching their boarding passes like golden tickets. Then, without warning, the country’s largest airline cancelled 25% of their flights. […]