Author Archives: starsquaredpr@admin

Businesses today derive massive value from intangible assets be it customer data, proprietary software or groundbreaking technology in development. Best regarded as trade secrets, these assets are protected through patents and sometimes secrecy. Threats to trade secrets, ranging from cyberattacks to corporate espionage, are growing in complexity as more organisations are conducting businesses remotely. Trade […]

Participation of women in the labour force has historically been low in India and this declined further in the recent years. In India, the urban female labour participation rate (FLPR) dropped to 7.2% in December 2021 from 9.5% in December 2019. Women in tech have always been underrepresented and undervalued. Reversing this trend is critical […]

‘The world is witnessing an explosion of data’. ‘Data is the new oil’. ‘Data privacy is critical’. You’ve probably heard these sentences used a lot, especially since the pandemic changed the way organisations operate. Let’s put this into perspective. In 2020, or when the pandemic began, the amount of data in the world was estimated […]

Why reputation management is worth investing in Since Elon Musk bought Twitter in October 2022, the company’s valuation has dropped by over $20 billion. His eccentric decision-making and drastic layoffs have caused long-time users to lose faith in the platform and to leave in droves. And yet, Twitter has been a mainstay of the social […]

Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and major startup hubs like Bangalore and Hyderabad, there’s no shortage of opportunities for those with big dreams and the grit to turn them into reality. While their products are excellent, many startups fall behind on the brand-building […]